Hootsuite

APRIL 12, 2021

Employees’ social posts, often using the #sodexoproud hashtag, now drive 30 percent of all traffic to the site. Get them involved in spreading the word by creating shareable social content for each new campaign. Get your creative teams involved in planning how to create content for employee engagement campaigns.

Engagement 139

Engagement Social Media Strategy Tools 139

Pixlee

APRIL 8, 2019

The company invited fans and followers to join in the celebration by sharing photos, stories, and memories with the #LittleRedWagonDay hashtag. These photos became part of Radio Flyer’s online, shoppable photo gallery–a great way to leverage UGC created by the campaign. Kimpton Hotels.

Hotels 72

Hotels UGC Brands Travel 72

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos.

Project 155

Project Instagram Tourism Airlines 155

Pixlee

OCTOBER 20, 2016

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. It’s a powerful example of how the organization has perfected engagement strategies that lead to effective user generated content campaigns.

Campaign 40

Campaign Engagement Social Media Travel 40

The Realtime Report

DECEMBER 4, 2013

In honor of designated drivers this holiday season, Budweiser UK has assembled a knitting device, the KnitBot, to craft one holiday sweater each time the hashtag #jumpers4des is mentioned on Twitter. The ugly holiday sweater trend lives on. pic.twitter.com/qNrI6NSLjs. Budweiser UK (@BudweiserUK) December 2, 2013.

Twitter 142

Twitter Hotels Campaign Hashtag 142

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 157

Airlines Instagram Tourism Hotels 157

Pixlee

AUGUST 21, 2020

One way to do this is to coin a unique hashtag for contest participants to include in their posts, or you can offer the option of direct upload to your site. Incentivize users to be amazing brand advocates with an appealing offer such as a goodie bag with your bestsellers, discount codes, or a free two-night stay at your hotel.

Brands 93

Brands UGC How To Hotels 93

Later

DECEMBER 8, 2019

From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! . For brands, this can make a real difference when it comes to deciding who to work with on a campaign or project. . Influencer Marketing Report Trend #3: Instagram Hashtags are on the Rise .

Influencer 67

Influencer Report Instagram Marketing 67

Pixlee

APRIL 2, 2019

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts. Empower Influencers.

Strategy 59

Strategy UGC Hotels Marketing 59

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

JULY 22, 2020

Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . These images continue to be collected and curated through Kimpton’s unique hashtag #KimptonThroughYourLens , and individuals can also directly upload photos on the gallery page.

Social Media 56

Social Media Tools UGC Curation 56

Pixlee

OCTOBER 25, 2021

If you have a supportive audience that is sharing their own content related to your brand, but could be encouraged to share more, or campaign-specific content, you should use a CRM platform like Pixlee to manage UGC. Campaign Management : Create, launch, and track specific campaigns with branded hashtags to encourage more UGC collection.

UGC 52

UGC Content Widget Influencer 52

Pixlee

NOVEMBER 15, 2018

Brands have the opportunity to leverage that content to provide a degree of authenticity to marketing campaigns, building customer loyalty in ways that larger- scale marketing efforts cannot. For example, scanning hashtags, brand mentions, and location-based information on social media can yield relevant UGC.

UGC 63

UGC Hotels Nielsen Authentication 63

Keyhole.co

NOVEMBER 19, 2023

Analyze their social profiles or campaigns on different platforms, paying attention to: Top Posts Types of Content Shared Average Engagement Rate Posting Time and Frequency Follower Growth Post Reach and Impressions Adopt content and posting strategies that consistently generate engagement and correlate with follower growth.

Template 52

Template Templates Examples Social Media 52

Audiense

MAY 17, 2016

This campaign positioned the brand as an innovative force on their social media channels, spearheaded mainly on Instagram as the brand’s flagship channel, with support across the brand’s other social feeds. Audiense: What was the overview of the Models Own campaign? Aud: How did you execute the campaign?

Instagram 84

Instagram Campaign Hashtag Blogger 84

Sprout Social

FEBRUARY 21, 2019

For example, your hotel might need to drive up interest in a certain city. In the Trends Report, you’ll find topics and hashtags that are frequently mentioned with your brand on Twitter. Inform content strategy & campaigns. And finally, social listening reports can drive your next campaign. Conclusion.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Pixlee

APRIL 11, 2017

These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Of course, you wouldn’t know that was complex if you watched Lowe’s “fix in six” campaign videos.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Of course, you wouldn’t know that was complex if you watched Lowe’s “fix in six” campaign videos.

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

OCTOBER 4, 2021

This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Tentsile uses affiliate marketing with its micro-influencers, giving these users a unique discount code to track campaign success and ROI. Limiting Your Influencer Campaign to Social Media.

Influencer 52

Influencer UGC Marketing Authentication 52

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Unmetric

MAY 6, 2016

The hashtags for the big day include: #MayTheFourth. Easily the most popular hashtag was #MayTheFourthBeWithYou, used over 4,500 times by brands in 2016. A long time ago in a hotel far, far away… https://t.co/6YYbjj4cvp MayTheFourthBeWithYou. MayThe4thBeWithYou. Rolls-Royce. On #Maythe4th 1904, our founders joined forces.

Brands 96

Brands Hotels Hashtag Film 96

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Feel free to jump to a certain moment(s) in the social media history!

Social Media 111

Social Media MySpace Hashtag News 111

Later

SEPTEMBER 12, 2019

Want some more inspo on how to use UGC in your marketing campaigns? Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! . One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

APRIL 4, 2023

The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. Create a goal-oriented plan Any social media fundraising campaign needs both a destination and a roadmap. That’ll motivate your team to blow past previous campaigns. The roadmap is your campaign plan.

Social Media 97

Social Media Tips HootSuite How To 97

ProBlogger

SEPTEMBER 22, 2014

In the last 12 months alone we’ve seen bloggers launching books and eBooks: Launching businesses and training courses: Experimenting with Kickstarter and Pozible campaigns: Developing Apps and running events: And that’s just scratching the surface. Bigger than One Direction and Football. Image by Ken_burgin.

Eventful 47

Eventful Blogosphere Conference Blogger 47

Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign? Campaign details.

Campaign 109

Campaign Social Media Tips Brands 109

Pixlee

APRIL 19, 2021

This is where social listening comes in; in addition to monitoring your engagement rates and reach on each social media channel, track your brand mentions and hashtags related to your industry to determine the best social outlet to reach your customers. Your contest rules should depend on your campaign objective.

Social Media 58

Social Media UGC Hashtag Privacy 58

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 131

Campaign Social Media UGC Metrics 131

Sprout Social

JANUARY 25, 2019

The company has a watch factory, a leather factory and a bicycle workshop in Detroit, and most recently opened a hotel there. First of all, Shinola posted a grand opening video of their hotel on Instagram: View this post on Instagram. The video shows the hotel lighting up on the streets of Detroit. We hope you’ll visit soon.

Engagement 110

Engagement Hotels Brands How To 110

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. link] [link] I myself probably spent more time uploading pictures and organizing blogs, then I actually did at the hotel in itself!

Social Media 40

Social Media Tourism Blogger Upcoming 40

Unmetric

SEPTEMBER 10, 2019

PlayStation has run several campaigns in the past that have won them tons of engagement. One such campaign from 2018 was the #PlayStationClassic, a comeback collection of PlayStation’s classic games, which garnered the most engagement from the gaming community. Marc Jacobs’ social media campaigns are highly innovative and engaging.

Brands 123

Brands Twitter Fashion Ensembli 123

Convince & Convert

FEBRUARY 28, 2017

A successful digital marketing campaign is no longer limited to traditional paid ads and banners. For any marketer, the importance of platform usage is the first factor to consider while developing a marketing campaign. They will be delighted to reserve a room in your hotel if your pictures are inviting. Click To Tweet.

Instagram 60

Instagram Brands Marketing Hashtag 60

Convince & Convert

MAY 17, 2012

Are you evaluating user engagement over time or for a specific campaign? Keyword, hashtag, and user monitoring across the Web plus Web Alerts when your keywords are found. Listening to chatter around physical brands like restaurants, hotels, etc. Pros : Includes SEO tools for campaign research, management, and link monitoring.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Later

MARCH 31, 2020

STAY: You can stay either in the town of Tulum, which is about a 10 min drive from the beach or splurge on a hotel in Tulum Beach, a road that runs for miles right along the shore. lavalisetulum: The beachfront hotel I stayed at last week. Do you like it when I post scenery or hotels more? InstagramGoals2020 #LaterPartner.

Influencer 86

Influencer Instagram Tips Microblogging 86

Later

MARCH 31, 2020

STAY: You can stay either in the town of Tulum, which is about a 10 min drive from the beach or splurge on a hotel in Tulum Beach, a road that runs for miles right along the shore. lavalisetulum: The beachfront hotel I stayed at last week. Do you like it when I post scenery or hotels more? InstagramGoals2020 #LaterPartner.

Influencer 66

Influencer Instagram Tips Microblogging 66

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. 300% increase in traffic to the WestJet Christmas campaign landing page.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. 300% increase in traffic to the WestJet Christmas campaign landing page.

UGC 40

UGC Aggregator comScore Bazaarvoice 40