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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

The Weight Watchers site features a Community section with message boards for support, etc. Brides set up bridal challenges, mommy groups set up challenges for each other, and the opportunities are endless. But while some Super Bowl ads are memorable for years, most of them are, in practice, quite forgettable. Holy Social!

Brands 129
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Book Review: Social Media Marketing

Webbiquity SMM

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Forums and Message Boards (the oldest and second-most commonly used forms of social media). Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Review 152
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Diva Marketing/Toby : What was success for the campaign and how was it measured?

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I’m trying to understand how such a great campaign could have a foundation that is so unstable. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Also – how long will this self-serving mea culpa campaign fad last? link] Jan_B @jaybaer is on a roll this week!

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Interview With Alex Brown Author of Missionville

Diva Marketing Blog

He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. I also joined a writers group, to learn more, and share ideas. How did you make the book interesting to both groups? My pal Alex Brown is a digital pioneer. Alex Brown, Missionville : Yes!

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