An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. They also appreciated the real tone and voice of the campaign.
Associations Respond to the 2016 Election Results
NOVEMBER 22, 2016
At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability. Because better health and healthier communities are goals everyone can support.” Read more!! ).
Awesome Association Jobs This Week – February 2
FEBRUARY 2, 2017
Support subject matter experts as a proactive interface between these groups and the Physicians in the segment. Market Research Program Director , American College of Obstetricians and Gynecologists (ACOG) – The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care. photo credit ).
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Today’s guest post is written by Glenn Ferrell. You get the picture.
The Spin Sucks Inquisition: Benson Hendrix
APRIL 17, 2015
I’m fairly certain I’m not allowed to talk about how I met Benson Hendrix (Fight Club), but I will tell you it was in a private Facebook group. I’m a fan of the “marketplace of ideas,” when we vigorously debate and advocate for ideas (education, health care, elections, which brand of soda you like the best). By Gini Dietrich. Wow, this is a hard one. OK, OK.
A Battle of Two Blogs: Obama v. Romney
OCTOBER 8, 2012
Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day. Indeed, both candidates are using social media to campaign like no politicians before, with some calling this “The social media election.”
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. I chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national brand so the volume would be manageable. What can I say? monthly.
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
Exhibit 2: Participatory technologies can be categorized into five groups. In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. Immediately following the launch, a group of enthusiasts used the wikis vigorously, but as time passed they gave the effort less personal time—outside their daily workflow—and participation levels fell. tools.
40 Social Media Blogs You Should Be Reading
DECEMBER 16, 2009
Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. She founded Blonde 2.0 Blonde 2.0′s great stuff.
Social Pros Podcast – Super Bowl Social Media Command Center
Convince & Convert
FEBRUARY 2, 2012
It’s not a typical marketing-focused approach like you might see from other social media campaigns. It gets a little bit more difficult when you get into something like health care. This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Next week’s guest is Scott Monty from Ford Motor Company. Listen Now. The RSS feed is: [link].
The Key to Social Media Success is Just 2 Letters | Integrated.
Convince & Convert
APRIL 14, 2010
Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? In health care we have a great opportunity to help “consumers (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), Great perspective on health care, too. Great perspective on health care, too.