How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva.
Trolls, Smear Campaigns, and Reputation Management
OCTOBER 18, 2012
A little far-fetched in today’s world, but it goes to show how important reputation management is online and what can happen if one person, organization, or group decides they’re going to take you on…and they have deeper pockets and more resources. A good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. Focus groups just can’t compete with situations like this.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks. Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases.
Collaboration supports successful campaigns
SEPTEMBER 22, 2011
The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Raising a successful social media campaign takes more than one person. For a true social media campaign or launch, several skill sets WILL be required. Social media professionals are a fascinating bunch.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. Then we added websites and email marketing.
Street Pics for the ADWKDC 2016 Trespass Campaign
SEPTEMBER 18, 2016
I had the great fortune of serving AAF-DC as photographer for their ADWKDC 2016 campaign, themed Trespass. Special thanks to Julia Sarver, Creative Director at Merritt Group and Josh Belhumeur, partner at BRINK for selecting me to work on this campaign. Photography Photos 2016 AAF-DC ADWKDC campaign images photography street TrespassThe Georgetowner. Glamour Walk.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.
How to Find and Ban Members in Facebook Groups
DECEMBER 8, 2011
Seemingly stealth group members. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups. Are you a Facebook Group Admin? Or, is it?
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. So, why would I help with them?
How to Create an Evergreen Facebook Ad Campaign
JANUARY 7, 2016
As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? We want to present that group with an upsell.
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. So let’s take a closer look at the basics of my email and Facebook campaigns and how one influences the other.
[VIDEO] Minute Masterclass: How does social data power a campaign?
MARCH 13, 2017
One way social data can be used in a campaign is to build audience profiles to understand how to connect with different groups. The post [VIDEO] Minute Masterclass: How does social data power a campaign? At last year’s Social Media Week London, we noticed that data was the word on everyone’s lips. Click here to see how Donald Trump did it, and how we discovered it.
Why This Weird and Wonderful Global Influencer Campaign Works
Convince & Convert
DECEMBER 11, 2015
As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The campaign takes inspiration from Lenovo’s belief in “being different to be better, and embracing all that’s different and unique in the world. million views in less than 48 hours.
3 Hidden Resources for Your #GivingTuesday Campaign
NOVEMBER 12, 2014
A 24-hour giving campaign may seem like a lot of extra work on top of what you’re already doing for holiday or seasonal fundraising, especially when you’re working with a small budget and small staff. That being said, you may still be wondering where to get the extra help you need to pull together a successful #GivingTuesday fundraising campaign, with only a few weeks to go.
List Management: Tips to Best Manage your Campaigns
PWB Marketing Blog
SEPTEMBER 22, 2014
2) Instead of one long list of email subscribers, consider creating groups. Host an event, create a group email for that. In the case of the BSA, they very easily could have grouped email addresses by month/year. 4) Finally it is important to analyze the results of your email campaigns. Avoid becoming SPAM at all costs. My son has been in Cub Scouts since 2010.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. Finding this elusive 2nd-tier group of bloggers was quite a bit more challenging than scanning “top 50 lists.” If they don’t, it’s okay for you to ask them about their traffic stats and past campaign results.
Our Hamilton public engagement campaign turns PR disaster
JANUARY 19, 2013
The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” UPDATE: Here’s what Dialogue Partners has to say about the campaign. Conflict.
Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
OCTOBER 13, 2012
Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community. I believe associations and other organizations, or even a group of erstwhile unaffiliated individuals can learn a lot about modern community building strategies and tactics from Office Heroes. Anything. Cater2.me It is true.
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online.
How to Make Your Email Marketing More Personal Without Being Creepy
FEBRUARY 15, 2017
Related Stories Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers Attribution Modeling: The Hot Knife Through Big Data Align Sales and Marketing through Effective Sales Enablement. People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. He has more.
How Tropicana Created A Facebook Campaign To Launch Twister
NOVEMBER 25, 2011
Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. In the second phase of the campaign, Panchamama has hit Facebook with her owl Twister.
New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
Related Stories The Do’s and Don’ts of Working with Social Media Influencers 12 Tools for Powerful Influencer Research Build Your Influencer Relations Campaign with Six Steps. Communication Influencer Relations altimeter group brian solis global research study Influence 2.0 Is your influencer marketing working? When executed properly, yes. Here is what they found.
8 Tips for Using Social Media for Political Campaigns
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. I’ve seen campaigns hoping to grow (don’t they all?),
Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites
The Realtime Report
OCTOBER 12, 2012
According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user. Promoted Product campaigns by a political handle. Compete couldn’t analyze the campaigns separately, but Twitter said the lifts in donation rates “were found to be very similar across all candidates, groups and parties.”
How to Create Viral Success: Top 10 Viral Campaigns
SEPTEMBER 14, 2011
Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. The refreshed list of videos includes Blenctec’s “Will it blend?” , Evian’s very popular “Live Young” and not least several campaigns of Old Spice, as you can see on the entire list here: 1 Blendtec: Will it Blend? The top 10 list.
When Someone Takes Your Proposed Campaign Concept
DECEMBER 1, 2011
Having your campaign concepts taken is an all too frequent occurrence in communications consulting, unfortunately. But what can you do about someone taking your campaign idea without compensation? I suggested three tactics, two of which were blogger relations oriented — pitches and guest posts, and the third being an ad campaign with a vertical online media property.
10 Tips and Strategies for a Better Facebook Marketing Campaign
MAY 22, 2016
10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. They allow a single advertiser to showcase multiple products — multiple groups of creative images and links — within a single ad. Multiple entry points in funnel. What problem are you solving?
Twitter Adding Custom Filtering, Custom Metrics to Ads Manager
AUGUST 1, 2016
Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized. Use custom filters to more quickly find your campaigns, ad groups or even ads. Lee added that more advertisers are gaining access to the beta-test, and once they gain that access, ads manager will become their default campaign dashboards. This means you can export only the data you need.
Branding: When Political Campaigns Turn to Social Media
NOVEMBER 7, 2012
Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. Not surprisingly, when looking at the two campaigns, Twitter and Facebook have been the top 2 social networks applied in both camps.
3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers – Bonus Episode [SSM022]
DECEMBER 18, 2016
We are excited to share our fourth, very special bonus podcast episode with you on our 3 favorite (and incredible) social media campaigns from and what we learned as marketers from them! This week we’re chatting all about some of our favorite social media campaigns from 2016 , why they rocked, and what we can learn as marketers. Campaigns pulled from the show! Stitcher.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. The desire for campaign-based tactics with no existing presence of any kind.
Ford Launches Fiesta With Young, Social Media-Savvy Influencers
The Realtime Report
OCTOBER 18, 2012
” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. asked Jim Farley, group VP of global marketing, sales and service for Ford Motor Co. ” The campaign was so successful that Ford now sets aside 20% of every launch budget for “pre-launch activities.”
International Marketing Campaigns: Breaking Through Language Barriers
The Realtime Report
MAY 26, 2016
International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. He is also chairman of the Wafra Investment Advisory Group, based in New York. English is a language spoken in many markets.
General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign
Convince & Convert
MAY 15, 2014
Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. What can we take away from this fun and creative campaign? Have you ever thought to yourself, “I wish someone would invent _?”
12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK
OCTOBER 25, 2012
The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few. Literally.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Showcase reviews: Anders Pink, BuzzBlogger, Blogging Wizard, Perception System, Katie Lance, MarketingLand, Cent Muruganandam, Visually, Catherine Pham/SlideShare, Marketing Insider Group, Comms Axis, StoreYa Blog, Express Writers, Rebekah Radice, Mention, SnapApp, Robbie Richards. Marketing Insider Group. increasing social engagement, website traffic over time, etc.) 1) Alexa.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. Would you like proof?
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
You also see it specific to a group or theme such as #tbt, #flashbackfriday, and #ootd, or team- or brand-specific hashtags. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. But that doesn’t mean you can use them haphazardly or without strategy.