4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. UPDATE: Here’s what Dialogue Partners has to say about the campaign.

Trending Sources

How to Bring Humor to Community Management

Convince & Convert

A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Don’t just pay attention to style—your content also has to be consistent across channels and campaigns.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries or eye-tracking glasses.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups.

How To Gain Consumer Insights That Boost Your Marketing Results


A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. The drive to gain consumer insights cannot be an occasional endeavor.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. When you understand your audience, you can tailor the message and campaign to generate more fan attention.

The digital marketing trends & ideas to take into 2017, and beyond


We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. We realised with DM campaigns that we received much faster responses than we would with email. For our campaign] each video was quite unique.

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How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. The New York Police Department’s campaign backfired horribly when it asked Twitter users to post photos of themselves with officers.

What’s Next for Social Data Intelligence

Convince & Convert

In the globalized village, social media is Earth’s biggest focus group. Marketers are able to benchmark existing and bygone campaigns for engagement and cost effectiveness, as well as competitive action.

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How To Promote Your Content Through Social Ads Effectively


But your main focus has to be your website. You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful). Before starting your ad campaign, you need something to promote.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours.

An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. Instead, focus on sharing content that’s helpful or entertaining.

The Converged Media Imperative

Geoff Livingston

Yesterday afternoon, the Altimeter Group released a report called “ The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” I am a huge believer in developing KPIs and goals before a campaign is deployed so that they can serve as diagnostics.

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)


After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Which campaign was your favorite? Happy Halloween!

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

Public relations people create a social media campaign and then rush to the Press with it. Instead of paying for a focus group, I’d get money from them. Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5

Social Media Is CRM

Social Media Network Marketing

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Social Media lends itself to Customer Relation Management.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less.

How Cultural Marketing Is Different From Consumer Insights


Typically, marketers rely on research about the target market for their products and brand to craft advertising campaigns for current products and develop new products. Companies can also invest in their own market research by conducting mail or phone surveys, focus groups and in-depth interviews to accumulate data on their target market. For example, take Dove's Real Beauty campaign.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns. It’s a pretty terrible time to be in the traditional advertising sector.

The State of Social Media Marketing 2012 [DATA]


For any business, knowing how successful a campaign is – whether that’s external or internal – is key to understanding where that business needs to grow and improve, and where it’s already doing a good job. This great summary by Danny Brown was first posted on his blog here.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. It all spread from a single campaign that contained a basic message: order the product and pay nothing.

Understanding the audience that watched the Champions League Final


These can range from tactical decisions, like the copy used in online ads, through to more strategic decisions like audience targeting and personalising campaigns, products or services to the individual segments,” said Juan Fernández , Product Manager at Audiense. “We

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

My End of Tour. #LinkedInLife

Koka Sexton

I was the first person at LinkedIn focused on social marketing in the B2B businesses. Even though the term social selling didn’t rate high in focus groups, when Sales Navigator launched we took it forward, put a stake in the ground and called it the start of the social selling era.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]


A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. This is a special guest spot by Jay Baer of Convince & Convert.


Social Media Network Marketing

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed. This Facebook Group URL You Can Share As well. Facebook Group] : https://www.facebook.com/ groups/ AboutOnlineEarningAndLifestyle / 2.

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Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. Domino’s has undergone three campaigns to collect photos of actual pizzas from real customers. Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social.

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Strategy Lessons: The Fire Book

Geoff Livingston

The superiority of the leadership position prompted one of the most famous ad campaigns from second place rental car company Avis , “We Try Harder.&# This is a result of smart engineering before initiating its campaigns.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

For me, social media is the loooong haul and not a brief campaign. Perhaps we will see better “strategy&# and less “campaign&# in the future? In the long run, did the viral marketing campaign result in more positives, or negatives?

Strategy Lessons: The Water Book

Geoff Livingston

This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. To successfully influence a market using a groundswell, one most focus on both content creators and critics (commenters).

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How To Measure Your Social Media Efforts

Social Media Network Marketing

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Have you ever wondered what people are REALLY saying about your brand ?

PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions


This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. Some attendees are creating groups to help support them. Look at the content that is resonating and focus more on that. re-engagement campaigns can improve list health.

How Size Matters in the Social Media ROI Debate

Convince & Convert

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp.

How Transparent is Too Transparent?


Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.