Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Social Media Marketing Hashtag Campaign 164

Firebelly

FEBRUARY 17, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. View an alternate.

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YouTube Campaign URL Paid Search 129

Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. Image: Ted Eytan via Flickr , CC BY-SA 2.0.

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Campaign Patterns Banking Flickr 264

Waxing UnLyrical

OCTOBER 9, 2012

campaign to raise $200,000 from 10,000 people via a 27 hour giving event starting on October 16, of course I said, “Yes.” If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

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Waxing UnLyrical

JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.”

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

AUGUST 11, 2014

Image: Steven Depolo via Flickr, CC 2.0. Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail. Some secrets are good, some bad, and some hold the key to business success. You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know.

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. Image: Kris Olin via Flickr, CC 2.0. Before you start your Pinterest efforts, connect your business Pinterest account to your website so you can track how much extra “oomph” Pinterest added to your campaign. Guest Post by Alicia Lawrence.

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Storify Marketing Flickr Hashtag 216

Akamai Marketing

OCTOBER 4, 2011

Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. The Blue Key Campaign is a show of support to those who work with some of the 43.7 More information: Flickr.

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Flickr Campaign Consultant Social Media 272

Waxing UnLyrical

JUNE 26, 2013

Image: Rich Bowen via Flickr, CC 2.0. When setting up a campaign, you generally want to follow these five steps: 1. You’ve been running a small store in the city for a year or so and want to increase sales through a coupon campaign. There are many competent, successful business owners who are afraid of numbers.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

JUNE 30, 2014

Image: Lotus Carroll via Flickr, CC 2.0 . 3 Free Tools to Help with Your PR Campaign. Why: What tools do you use to support your campaign goals? This week’s roundup features seven posts from around the web that focus on support. We All Need a Team. Who’s on Yours? Social Media – I’ve Been Doing It Wrong.

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Small Business Consultant Flickr System 202

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple. Why: Coupon campaigns proved successful long before the internet was a household staple.

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. Why: Innovative content can provide your campaign with a competitive edge. Since tomorrow is Election Day here in the U.S., Is social media contributing to political paralysis?

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Consultant Flickr Statistics Study 170

Webbiquity SMM

NOVEMBER 30, 2017

Image credit: untitled exhibitions on Flickr. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. Also, as part of a large campaign, OREO automated retweets for tweets that contained a targeted hashtag. Say no to automation done for “the sake of automation.”

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Marketing Hashtag Campaign HootSuite 180

Dave Fleet

DECEMBER 20, 2010

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions.

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Social Media Delicious Yahoo Sentiment 360

SocialFish

FEBRUARY 22, 2011

Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday. Their Flickr page and YouTube channel are used to support Food Bank activities, for example, displaying photos taken at community events. Certainly, more testing is needed!

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Case Study Banking Study Communities 237

Waxing UnLyrical

JUNE 12, 2013

Image: Roland Tanglao via Flickr, CC 2.0. Yet, once a marketing strategy is under consideration, an additional layer of analysis is deserved, one that analyzes the way an ad or campaign fits into a holistic view of the customer experience.”. Imagine a campaign for a new cracker. Where do customer expectations come from?

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

JULY 16, 2014

Image: sean dreilinger via Flickr, CC 2.0. Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured. In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.

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Social Media ROI Syndication Flickr 242

Harp Interactive

NOVEMBER 2, 2009

Use Flickr to post photos/videos. More than 4 billion photos have been uploaded to Flickr!!! Harp Social has the certified expertise, tools and social media acumen to take your social media marketing campaign to the next level. My favorite: UberTwitter on my BlackBerry and TweetDeck for the computer.

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Social Media Flickr Tweetdeck Marketing 264

Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

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Insurance Price Campaign Flickr 240

Mindjumpers

AUGUST 2, 2010

Tagging Pictures are a valuable asset: upload them on Flickr and tag the pictures with the search words done in step 1, that compliment and are identified with your company. Remember to take still shots of your TV commercial and upload and tag the pictures to Flickr with keywords.

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Activities Social Media How To Marketing 206

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. image credit: PedjaP via flickr. PR agencies are embracing the evolution of communication to online, unstructured and real-time content.

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Consultant Flickr Advertising Collaboration 153

Waxing UnLyrical

MARCH 17, 2014

Image: Damian Gadal via Flickr, CC 2.0. Why: In this guest post for WUL, Ancita Satija explores the impression HCL Technologies made on her – and countless otherse – through a social media-based recruitment campaign. It’s Saint Patrick’s Day! Oh, wait… that means I talk like a leprechaun, not a pirate.

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Consultant Flickr Small Business Resources 190

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Image: Al Jazerra English via Flickr, CC 2.0. What IWD campaigns, past or present, have inspired you? Guess what?

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Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

DECEMBER 13, 2012

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. That’s no longer the case. Be transparent.

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Wikimedia How To Banking Wireless 204

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Share of Voice reached 55%.

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

AUGUST 22, 2014

Image: slgckgc via Flickr, CC 2.0. Why: The Ice Bucket Challenge is redefining social media campaigns. It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. ALS Ice Bucket Challenge: Who really benefits?

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Meme Consultant Flickr Resources 195

Adam Cohen

APRIL 12, 2012

If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. Photo credit: tj scenes via Flickr. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

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LinkedIn Engagement Statistics Microsoft 239

Waxing UnLyrical

JULY 27, 2011

So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Ashford via Flickr, CC 2.0. Why are you doing it? But if you’re going to do it, you better do it right.

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SMS Sample Samples Campaign 264

Webbiquity SMM

OCTOBER 23, 2019

Image credit: C_osett on Flickr. Tricks on how to use it in your LinkedIn campaigns. How to use your audience in your campaigns. After uploading your list, it can take LinkedIn up to 24 hours to process and match your records, as well as an additional 24 hours to have it ready for campaign delivery. Let’s dive in.

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Software LinkedIn Content management systems How To 107

Waxing UnLyrical

FEBRUARY 26, 2013

Presidential campaign had 30% less shares than posts on other topics. Image: Joseph Swan via Flickr, CC 2.0. They also won’t share anything religious, political, racial , or gender-specific. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S.

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Content Study Flickr Advertising 256

Mindjumpers

JUNE 24, 2010

The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks. Leave a Reply Click here to cancel reply.

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Social Media Wikipedia Microblogging Delicious 234

Waxing UnLyrical

FEBRUARY 28, 2013

Image: Vhardy via Flickr, CC 2.0. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real. In this context, talking about communications and PR can seem a bit ridiculous. But talk about it we must.

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Industry Marketing Construction Flickr 250

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. Then you ask them the same question.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

FEBRUARY 21, 2012

Image: Sagrado Corazón via Flickr, CC 2.0. A little of what Alan said: “[In my new role I work on] as much pre-campaign data-4-insights for clients & new biz as during+post-campaign measurement. [I] I’ve been shockingly lax in posting your #measurePR Twitter chat updates recently. I’m sorry! See you then!

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Flickr Mobile Campaign Influencer 165

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Flickr Lightbox : Adding pictures to a website is made much easier for anyone who uses Flickr and downloads the Lightbox widget.

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Sites Widget Tools Adsense 139

Firebelly

OCTOBER 12, 2012

People share photos on Instagram, Pinterest, Gentlemint, and even Flickr and Picasa. They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns. We know that blog posts with pictures gather more traffic than blog posts without them.

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Picasa Content Marketing Reputation 156

Firebelly

JANUARY 16, 2014

The problem these QR codes demonstrate is marketing campaigns don’t focus enough on the actual nuts and bolts. Flickr Credit: Some rights reserved by nmxlive.com). They’re decorative pieces that rarely serve a purpose. Scott Stratten, the President of Un-Marketing, speaks at NMX 2014. Content should be the focus.

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Review Content Curation Case Study 176