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Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

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How to Strategize TikTok to Strengthen your Brand

The Realtime Report

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Going live on Facebook can significantly impact your visibility, just like it can on other social networks. Make Use of Hashtags. Second-tier hashtags are more manageable in terms of becoming a top video.

Brands 91
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14 TikTok tools to amplify your social video strategy

Sprout Social

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social. Templates for every social network.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later.

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Is Your Brand Socially Agile?

Convince & Convert

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brands 135
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Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. FILM: [link] #ElephantsLive. Social Media Campaigns Africa animals Australia conservation elephants GPS tracking sharks Space for Giants tweeting animals Twitter wildlife' Here’s how it’s done.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Wimbledon is ruling the social media roost this week. Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign. Sorry to hear that @BARULIS.