Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

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Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

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Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. This year, hummus brand Sabra launched a Friendsgiving influencer campaign to roll out its limited edition ‘Thanksgiving Stuffing’ flavor.

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Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Sometimes brands partner with creators for specific campaigns or launches. Ask your followers.

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Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

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Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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Video Social Media How To Trends 128

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

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Social Media Video Strategy Tips 109

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. A post shared by Natasha Video Tips (@shinewithnatasha). “As Take Inspiration from Your Competitors.

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Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Watch the video below. If you’d rather read a summary, we’ve provided one just after the video embed below. 32 Signs You Might Be a Social Media Marketing O.G.

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Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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Platform Instagram Video Meme 123

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

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Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

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Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end.

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Video Content Facebook Study 150

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed.

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Engagement Video Trends Education 120

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

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Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. In-Stream Ads for Videos and Reels. This includes Facebook in-stream videos, Ads on Facebook Reels, and Ads on Instagram Reels. In the other case, your video ad would appear as a Reel.

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Feed Feedly Real Estate Instagram 176

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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Advertising Social Media Strategy Authentication 238

Buffer Social

JUNE 8, 2022

Buffer’s publishing queue allows us to get our plans and ideas 'down on paper' so to speak, so we can visualize our feeds, and use the drafts & editor functions to ensure we have a consistent voice and style behind our posts. ” Tip 2: Repurpose existing products and campaigns. Tip 1: Get the timing right.

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Ignite Social Media

FEBRUARY 26, 2024

You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You still miss the chronological news feed ; 22. You remember when social media was all about authenticity , then became about a perfectly curated feed, then came back around to authenticity again; 25. appeared first on Ignite Social Media.

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agora pulse

FEBRUARY 5, 2020

One of the biggest was the 60-second video time limit, forcing brands to trim video content down to a minute or less. IGTV is a sister-app of Instagram that is a mobile-only platform focusing on mobile-first (read: vertical) video. If someone shares a IGTV video in an Instagram feed, it’ll share the first 60 seconds.

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Video Instagram Education Mobile 131

Socialized

JANUARY 19, 2021

Although many people spend time messaging celebrities, sharing selfies, and watching cat videos, 54% have used social media to test items and interact with their favorite brands. You will build photos that stand out from news feeds for your customers. Only taking an image is not appropriate for a marketing campaign.

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Campaign Social Media Patterns Apparel 100

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. I’ll be curious to see if I get one on my feed.

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Video Facebook Marketing Retail 137

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content.

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B2B Examples Company Instagram 259

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. I’ve chosen to go with News Feed and Video Feeds only. Is this a video, though?

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Facebook Report Campaign Apple 209

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? What does this mean?

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Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! It showcases a huge and diverse range of content, ranging from videos on how to exercise in small spaces to how to improve your pushups. InMyDenim realized over 5,550 user-generated videos, 10.5 million video views, 14.3% What Are TikTok Challenges?

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Campaign Hashtag Brands Trends 95

Social Media Strategies Summit

JUNE 3, 2021

Since recruiting and hiring is an ongoing campaign, the Sheriff’s Office shares a series of graphics tailored to this message that keep the feed looking fresh. Lexie Rock recommends leveraging very short videos to engage audiences. You can use the same video on Youtube, Instagram Stories, Facebook Stories, and Reels.

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Engagement Communities Video Tourism 149

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

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Campaign Marketing B2B Conference 147

Jon Loomer

JANUARY 3, 2024

When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups.

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Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

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Campaign Social Media Sentiment Class 163

Sprout Social

JANUARY 25, 2021

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience.

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Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. This type of video really takes no effort on your part. Using Each of These Videos to Grow Your Brand.

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Video Marketing UGC Hashtag 98

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. Given that video is a natural medium for storytelling, it allows businesses to convey not only a message but a feeling faster, and more organically than even still images. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system.

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YouTube Campaign Adwords How To 103

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Targeting expansion is on. You’re using Advantage+ Audience.

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