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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 141
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How to create a social media viral video

Sprout Social

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 126
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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You grew up with Twitter and watched it pass on; 19. You still miss the chronological news feed ; 22. When someone says “ Vine ,” you think of a 6-second video before you think of a nice bottle of red; 31.

Flash Mob 157
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 116
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Increasingly, Canadians are enjoying the video-based platform TikTok. But, Twitter is alive and well in Canada.

Marketing 367
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.