5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. How to be smart on Twitter.

Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Why create a campaign focused on the theme of romance? With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.

Strategy for your Next Twitter Promoted Ad Campaign

Devumi

If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads …think again. Twitter is a very unique social media platform and needs to be approached as one.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

International Marketing Campaigns: Breaking Through Language Barriers

The Realtime Report

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. They would also receive a few mentions on the CTK website, Facebook Page and Twitter feed.

5 Twitter Campaigns Your Business Can Learn From

Sprout Social

To stand out in the crowd, your brand might’ve considered attempting a Twitter campaign. Does your campaign have the longevity to highlight your brand in an effective way? Your social campaigns mean a lot to people.

[Interview] How Truffle Social Is Nailing Direct Message Campaigns On Twitter

Audiense

Their #1234ThumbWar campaign for Models Own , a British based beauty brand, was a huge success on both Twitter and Instagram. We spoke to Truffle Social’s CEO, Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of the nitty-gritties of planning a social campaign.

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Twitter.

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How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. Here are some ways promotional products can enhance your social media campaign. Are you ready to get started with your new and improved social media campaign?

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Plus, it becomes part of the history of your Twitter feed.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. does for Twitter and carries it across LinkedIn and Facebook”).

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Social Media Guide for Political Campaigns

Sprout Social

Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet. To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole.

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). Writing about how to drive #Twitter traffic to your site. Data shows that the average Twitter CTR is 1.64%.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: .

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Follow him on Twitter @LM_Strain.

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5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Use custom hashtags for dedicated campaigns.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Using Social Media in a Brand Marketing Campaign

Josh S Peters

Using social media in a brand marketing campaign can help make your brand more tangible. Before you start a Social Media Brand Marketing Campaign Get your online marketing materials lined up and within easy reach. Twitter – Setup your keyword monitoring for Twitter conversations.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

There are several social media campaign builder tools available that can help you design and run quizzes and contests. You only have a few seconds to engage the reader before your post is consigned to the digital abyss of their news feed. Guest post by Rosemary McKee.

FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know

Ignite Social Media

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Twitter Is Finally Growing Again, Sort Of.

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

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5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Use custom hashtags for dedicated campaigns.

Twitter Cards: Everything you need to know

Sprout Social

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year ? Twitter is great at driving more qualified traffic to your blog, product page or website. Twitter Cards give you the power to convey plenty of useful and engaging information to your followers, without breaking the character limit.

What Wendy’s Twitter Account Can Teach Us about “Doing Social”

agora pulse

As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account. Wendy’s Twitter has gotten a ton of attention and gained notoriety for their distinct brand voice that includes constant zingers to users and competitors alike. You know Wendy’s?

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter.

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How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. So the question then remains, what SHOULD you track on Twitter?

Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Twitter. Social Media News Ticker Facebook Instagram Instagram Direct Twitter Twitter Mirror

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Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

Tweet Twitter is now the fastest growing social networking site among U.S. Twitter’s mobile share is expected to see further growth on the back of the platform’s recent integration with iOS 5 on the iPhone. How to Improve Your News Feed Ranking on Facebook.

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Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter’s New Dashboard for Brands. Think of it as a social media management tool created by and exclusively for Twitter.

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: .

Using Twitter Ads to Increase Sales: Good or Bad?

Devumi

We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? On Twitter you can expect a CTR of around 3.6%.

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Buffer Social

We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. Try Twitter videos.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Your objectives can be fairly broad but should be the guiding principle behind the rest of your campaign plan. Welcome to planning season! For social marketers, this is the most exciting time of the year.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Having a HUGE Twitter following is really good for your overall marketing efforts.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Keep your campaigns consistent. Although, of course, I found this post through Twitter.

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. A Twitter Ads campaign without Audience Manager is now inconceivable for us. Twitter Ads.

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