How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from.

Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Our goal for this part of the campaign was 30 blog posts. They would also receive a few mentions on the CTK website, Facebook Page and Twitter feed.

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss. But that all changed as Twitter’s user base grew. Today I still love the immediacy of Twitter. Twitter is central to most of the client work I do.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?

Strategy for your Next Twitter Promoted Ad Campaign

Devumi

If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads …think again. Twitter is a very unique social media platform and needs to be approached as one. This is due to a couple of points: Twitter is an unfiltered feed of everyone you follow, not the algorithm arranged view that Facebook has. Use hashtags wisely during your Twitter Promoted ads campaign.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: .

[Interview] How Truffle Social Is Nailing Direct Message Campaigns On Twitter

Audiense

Their #1234ThumbWar campaign for Models Own , a British based beauty brand, was a huge success on both Twitter and Instagram. We spoke to Truffle Social’s CEO, Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of the nitty-gritties of planning a social campaign. We also found out some tips and tricks about Direct Messaging campaigns on Twitter, and how Truffle Social use the Audiense platform for their own end.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. I know it’s probably not a huge surprise that Disney could do something really great on social, but what truly interested me about this campaign was that they didn’t directly try and sell or promote any of their products.

International Marketing Campaigns: Breaking Through Language Barriers

The Realtime Report

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. Indeed, you could say that english has become the global language for business, but a key element in any successful marketing campaign is the ability to speak directly to the customer.

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Facebook to begin rolling out new ad campaign structure March 4 – ad sets will now be placed between two existing levels of campaign structure (campaigns and ads); this new campaign structure will be incorporated into all ad interfaces starting March 4th (AllFacebook).

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7 Things to Look for When Shopping for Twitter Management Tools

agora pulse

Shopping for Twitter management tools? With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? Look for a Twitter management tool that can handle these seven essential tasks: Schedule tweets in advance. While virtually every social media app lets you schedule single posts in advance, you can get even more out of a Twitter management tool with options like: Bulk publishing. Twitter management

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: .

Using Social Media in a Brand Marketing Campaign

Josh S Peters

Using social media in a brand marketing campaign can help make your brand more tangible. Before you start a Social Media Brand Marketing Campaign Get your online marketing materials lined up and within easy reach. Twitter – Setup your keyword monitoring for Twitter conversations.

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve.

How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Writing about how to drive #Twitter traffic to your site. Data shows that the average Twitter CTR is 1.64%. That’s fine until you post that URL onto Twitter.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Use these these five helpful Twitter tools and strategies to build upon what you have already established. 1) Improve Multimedia With Twitter Cards. Hashtags, of course, are essential to getting attention on Twitter.

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FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know

Ignite Social Media

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.”

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: .

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

Scheduling Instagram posts and stories in advance is one of the best ways to get more time back in your schedule, so you can invest more time in engaging with your community, or planning your next campaign strategy. . Ready to start curating a beautiful Instagram feed?

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter. Twitter now lets you easily search for tweets by date range – Twitter’s advanced search now allows users to easily find tweets by using a date range (TechCrunch). ’s SecondSync; teams from both will join Twitter’s London office (WSJ).

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

There are several social media campaign builder tools available that can help you design and run quizzes and contests. You only have a few seconds to engage the reader before your post is consigned to the digital abyss of their news feed. Hopefully this post has given you some inspiring ideas to kick-start your next social media event-promotion campaign. Guest post by Rosemary McKee.

Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter’s New Dashboard for Brands. All Twitter users now have access to a the free ‘ Twitter Dashboard ‘ From here, you can create customized feeds based on keywords and phrases, schedule tweets, receive content suggestions, and gather analytics.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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What Wendy’s Twitter Account Can Teach Us about “Doing Social”

agora pulse

As it turns out, the very best thing about Wendy’s may not be their burgers, but their Twitter account. Wendy’s Twitter has gotten a ton of attention and gained notoriety for their distinct brand voice that includes constant zingers to users and competitors alike. Wendy’s Twitter also strikes the perfect balance of straight up promotional content and content that’s meant to entertain and drive engagement; in many cases, they skillfully blend the two in a way a lot of brands don’t.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Your objectives can be fairly broad but should be the guiding principle behind the rest of your campaign plan. Welcome to planning season! For social marketers, this is the most exciting time of the year.

Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. What Makes Twitter Different.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

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Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Twitter. Social Media News Ticker Facebook Instagram Instagram Direct Twitter Twitter Mirror

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Using Twitter Ads to Increase Sales: Good or Bad?

Devumi

We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? A first point to consider, before we get too far into this, is that Twitter themselves found that 76.3% If your mobile strategy is at zero you may want to consider bumping it up a bit to help better appeal to the Twitter audience’s needs.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them.

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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. So the question then remains, what SHOULD you track on Twitter?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.

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Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Buffer Social

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks such as Facebook, Instagram, Twitter, and LinkedIn. Hailley on Twitter and Hailley’s Website.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. All in all the new, yet amazing Twitter advertising platform does look absolutely phenomenal - it is new – and now is the time for you to jump on board, before the rest of the world begins to aggravate their advertising support representatives. Twitter Photo Mosaic.

How Do YOU Define A Successful Social Media Campaign?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? May 28, 2010 by Taylor Marek This is the first time I’m taking an official poll on this site because I want to hear your input. After you provide your input, I’ll give you my side of it. Think of it as an Oreo.

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. You’ll gain access to powerful resources which help you create highly relevant audiences and boost your Twitter Ads campaigns. Twitter Ads.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Keep your campaigns consistent. Although, of course, I found this post through Twitter.