Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Keep in mind, that a little over 95% of Twitter users have less than 500 followers and only.05% That’s the artform of Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 118

B2B Influencer Brands Marketing 118

Audiense

NOVEMBER 1, 2016

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. Audience Manager.

Twitter 89

Twitter CPA CPC Social Graph 89

Sprout Social

JANUARY 2, 2019

Understanding these goals and metrics will set you up for an actionable, measurable ROI. In addition to monitoring website traffic, brands should set specific conversion goals to better determine their social media ROI. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign.

Campaign 111

Campaign Social Media Metrics Trends 111

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.

Buy 117

Buy Video How To Template 117

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. Connect with Twitter. SEO has the potential to drive torrents of traffic and new leads.

B2B 217

B2B Brands LinkedIn Influencer 217

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. They can be highly effective for well-structured campaigns that align with their userbase. Ads in feeds. The second ad type will appear in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past?

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

MAY 23, 2023

A social media strategy that includes content repurposing is simply more rewarding, as well as offering a higher ROI on content creation. Twitter, LinkedIn, TikTok, Facebook – they’re all unique, and different types of content will find better success on some channels more than others.

Social Media 91

Social Media Content Marketing ROI 91

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. Better understand the impact of your LinkedIn campaigns.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

MAY 29, 2020

Give employees a simple, mobile solution to amplify marketing campaigns and company announcements as well as support corporate responsibility across Facebook, LinkedIn, Twitter and Instagram. Curate a central feed that reinforces your culture, highlights thought leadership, and rewards your most passionate employee advocates.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Pixlee

SEPTEMBER 10, 2021

Unlike a standard social media feed that users can find on their accounts, TikTok uses the “For You” page to feature popular videos. This feed is specifically curated for every user to enjoy the content they like or often engage with, not just videos from accounts the user is following. Twitter: @breadnbeyond. LinkedIn: [link].

Hashtag 73

Hashtag Real Estate Influencer Feed 73

Hootsuite

MARCH 26, 2024

Whether you need to share monthly reports with leadership or other teams in the organization, having a social platform with analytics can help you prove the impact and ROI of your social media efforts. #1 Best for: Trello is best for keeping visual tabs on the status of certain tasks or campaigns. Clear data.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Twist Image

NOVEMBER 29, 2011

Is there a sure-fire way to be successful using Twitter ? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to be successful on Twitter. Both sides to this argument have valid stances.

Twitter 103

Twitter Press Release Tumblr ROI 103

Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends.

Influencer 112

Influencer Marketing Survey Campaign 112

Oktopost

AUGUST 27, 2020

So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. Moreover, 89% of marketers consider influencers comparable or superior in ROI to other popular marketing tactics.

B2B 125

B2B Influencer LinkedIn SEO 125

Buffer Social

JANUARY 30, 2017

We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. Tying Snapchat marketing efforts to business ROI. How to run an influencer marketing campaign on Snapchat. ” How to Say Hello to Carlos (and us).

ROI 40

ROI Communities Strategy Marketing 40

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Viral campaigns are sort of like “lighting in a bottle” for brands. How does viral marketing work, though? For example.

Meme 107

Meme Marketing Hashtag Campaign 107

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. Well, there goes another waste of our taxpayer dollars.

Facebook 164

Facebook Buy Campaign Report 164

agora pulse

OCTOBER 19, 2017

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. The same goes for retweets on Twitter. If, however, you have a popular product, are running events, or are actively running a campaign, then you may want to monitor this one.

Social Media 133

Social Media CPI URL Social Media Management 133

Josh S Peters

NOVEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » PPC (pay per click) and Twitter: The Nitty Gritty details PPC (pay per click) and Twitter: The Nitty Gritty details Written on November 4, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment!

Twitter 100

Twitter RSS Lijit eBook 100

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. Engagement is the #1 way to measure ROI from social media advertising. — State of Social 2018: The full report.

Report 111

Report Data Social Media Research 111

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Why Should I Track Follower Growth Rate?

Metrics 52

Metrics Analytics Analysis Hashtag 52

Pixlee

NOVEMBER 19, 2020

But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. . For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent.

Social Media 52

Social Media UGC ROI Newsletter 52

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Social media KPIs are the metrics that likely factor into your social media ROI. Twitter Analytics. Management.

Data 101

Data Social Media How To ROI 101

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Drive leads and sales. Do you want to get more followers?

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

SEPTEMBER 10, 2021

Unlike a standard social media feed that users can find on their accounts, TikTok uses the “For You” page to feature popular videos. This feed is specifically curated for every user to enjoy the content they like or often engage with, not just videos from accounts the user is following. Twitter: @breadnbeyond. LinkedIn: [link].

Hashtag 56

Hashtag Real Estate Influencer Feed 56

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Or, if you’re running a big campaign. Integrate your Shopify store with your social feeds. Here’s more on viewing paid and organic ROI. Set up a Twitter search stream to keep an ear to the ground.

HootSuite 140

HootSuite Features URL Template 140