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10 social media monitoring tools to inform your campaigns

Sprout Social

Brands should track everything from shout-outs and reviews to questions and complaints. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. A notable feature of the platform is its mention feed that detects spikes in activity.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 142
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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

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5 questions to ask before starting a new social media account

Sprout Social

Here are five questions you should ask yourself when considering a new platform. Too often a new social media account is started because a manager or an executive asks the question, “Why aren’t we on such-and-such platform?” For example, if you’re trying to reach the Chinese market, Twitter or Facebook wouldn’t work.

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Instagram Best Practices: Info-Packed Answers to Your Most Pressing Questions

agora pulse

During a recent Social Pulse Weekly episode, we tackled a whole bunch of questions, myths , and best practices about Instagram to get to the bottom of what really works—and also which tactics actually have the potential to hurt you. Let’s jump right in the top questions asked about Instagram best practices. They want the video.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.