Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A client recently asked me to explain it to senior management and what follows is summary of my presentation.

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Audiense

NOVEMBER 1, 2016

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. Audience Manager.

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SocMed Sean

FEBRUARY 15, 2022

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns.

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Trends Strategy Marketing Authentication 147

The Realtime Report

JANUARY 8, 2020

Influencers usually present picture-perfect presentations of their lives and often such edited and unrealistic images skew the way users view themselves. Influencers and brand owners alike have begun using their feeds to raise mental health awareness and even share their personal struggles. Fixing Our Feeds.

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Firebelly

OCTOBER 18, 2013

Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Social shouldn’t just be a checkbox on your marketing and campaign calendars. For more words of wisdom, click on their names to be taken to their Twitter accounts. Blog Social Media'

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Social Media Tips Conference Feed 223

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. All you have to do is feed the AI some relevant details about your post, and it will generate several unique, human-like captions for you to choose from. How often should we post?

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Audiense

NOVEMBER 8, 2016

Yes : we still utilise social media data, and our partnership with Twitter is fundamental, that’s not changing. Ultimately, we’re not here to help you get followers, drive retweets, build Twitter lists, or even conduct social media campaigns. Here’s why: It’s not your end goal. It impacts the whole company.

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Unmetric

SEPTEMBER 1, 2019

August was a month of back to school blues, remorse over Spider-Man leaving the MCU and adorable images of doggos taking over our social feed. This certainly did not bode well with the fans and the hashtag #SaveSpiderMan was making the rounds on Twitter. with their Independence Day campaign. Discover Content Inspiration.

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Hootsuite

FEBRUARY 1, 2022

Also use it to track results and present the plan to your boss, teammates, and clients. Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. Try running an ad campaign on Twitch. We’ve got you covered.

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Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. OREO: Inclusive and celebratory campaigns. Their Twitter in particular is awesome, and they are creative with their use of threads and replies.”. Sprout’s TikTok?

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Hootsuite

NOVEMBER 5, 2021

Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. Better understand the impact of your LinkedIn campaigns. In need of soundbites for your year-end presentation to the higher-ups? Dive deeper into your post analytics.

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Oktopost

JANUARY 13, 2020

This presents B2B marketers with a new playground. Text and image ads can appear in a user’s feed (their homepage, showing all of the topics they follow), on specific question pages, or on broader topic pages. What Types of Campaigns Can I Run? Traffic: The goal of the campaign is to increase visits to your website.

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B2B Advertising Campaign Statistics 119

Hootsuite

MARCH 26, 2024

Choose who has access to what, assign tasks to different members, manage social feeds together, and even relay messages to specific teams within the organization. Teams can organize their projects or campaigns onto boards and separate individual tasks into cards, which can be dragged to different boards depending on the status of the task.

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Collaboration Tools Social Media HootSuite 86

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

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Mindjumpers

JUNE 5, 2012

Threadless post regularly but without spamming their followers’ feeds. With Instragram, you have the possibility of mentioning people with the @ symbol like on Twitter, and Threadless uses the function to interact and engage with their community and draw attention to certain people.

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Sprout Social

OCTOBER 27, 2022

Being present on social media is great. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand. About 64% of Twitter users even say they’d rather Tweet a brand than call them. Why do people reach out to brands on Twitter?

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Sprout Social

NOVEMBER 16, 2020

As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. What’s most impressive was how quickly the brand stood this campaign up. They know people use Twitter more than Instagram to read news and consume helpful information. So what contributed to the brand’s comeback?

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Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

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Company B2B Loyalty Survey 124

Convince & Convert

JUNE 27, 2014

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. . And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds.

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Hootsuite

SEPTEMBER 7, 2022

Attract new students with a campaign. For example, if you want to increase enrolment, you may want to create a campaign to attract new students. Consider running a campaign to raise awareness of your program a few weeks before it starts. Take Princeton, for example; they’ve included #PrincetonU in their bio on Twitter.

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Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. Twitter, LinkedIn, and YouTube now have their own Stories feature. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Instagram.

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Social Media Brands Content Real Estate 121

Convince & Convert

NOVEMBER 7, 2013

With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn. The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign. .

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Webbiquity SMM

MARCH 7, 2019

Don’t forget to include it on all relevant social posts across your platforms and on any physical promotional materials such as bags, t-shirts, posters, and presentation templates. • There are several social media campaign builder tools available that can help you design and run quizzes and contests.

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Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Also use it to track results and present the plan to your boss, teammates, and clients. Get the template now!

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Social Media Meme HootSuite Influencer 142

Waxing UnLyrical

JANUARY 29, 2019

This is a valuable benefit, especially when carrying out targeted campaigns, ensuring that these marketing pushes are error free and on brand at all times. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways. Feature #5: Efficient dashboard. Feature #6: Social Media.

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Features Marketing Statistics Template 169

Keyhole.co

OCTOBER 13, 2023

With the help of social media, HR managers can present open positions in the company to thousands of candidates who can’t be found by any other method. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Twitter This social network is known for its brevity.

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Later

FEBRUARY 18, 2020

Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds. Over’s particularly useful if you’re looking to level-up your Instagram Stories and Facebook Stories — with just one or two quick edits, you can have an animated Instagram story for your feed.

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Ignite Social Media

AUGUST 18, 2017

It’s important that brands analyze which social media platforms most customers are present on and that stay active. This is most helpful to understand what your CTR is when looking at the success of an online campaign and your future ones. These days, 42 percent of consumers complaining in social media expect a 60 minute response time.

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Social Media Sentiment Analytics Feed 87

Buzzlogix

MARCH 31, 2017

Last year, Twitter announced it would begin testing a revolutionary method for consumers to discover and purchase products using the social media platform. Since the release of the Buy button, everyone from event marketers to retailers recognize the potential offered by Twitter’s latest marketing tool.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Our Twitter audience had a lot of researchers and those who were heavily into the sciences.”. They’re still science-based, but they’re presented differently.”.

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agora pulse

OCTOBER 19, 2017

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. The same goes for retweets on Twitter. If, however, you have a popular product, are running events, or are actively running a campaign, then you may want to monitor this one.

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Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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Organization Flipboard Social Media Company 108

Keyhole.co

FEBRUARY 3, 2023

Instagram Feed Metrics Scroll further down to the Content you’ve shared section to access your feed-related metrics. That’s why you need third-party Instagram analytics tools that will collect all historical data from multiple accounts of yours and present you with a custom dashboard. Well, we are just getting started.

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Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create video emails?

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Tools Social Media Lithium Sysomos 206

Sprout Social

JULY 30, 2019

The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. In Twitter, you navigate to Twitter Analytics.

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Metrics Social Media Analytics Report 108

Sprout Social

DECEMBER 13, 2018

Which campaigns and content types fell flat? These are projections to pay attention to if your advertising campaigns take a while to build. For every Twitter user, you can open up Sprout and view the conversation history with them. And not only that, but there is a need for more creative advertising campaigns.

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Ignite Social Media

AUGUST 18, 2017

It’s important that brands analyze which social media platforms most customers are present on and that stay active. This is most helpful to understand what your CTR is when looking at the success of an online campaign and your future ones. These days, 42 percent of consumers complaining in social media expect a 60 minute response time.

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Social Media Sentiment Analytics Feed 74