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Tool Tuesday: PostRank Analytics

Akamai Marketing

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. Love how easy it is to read and interpret.

Postrank 134
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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Keep in mind, that a little over 95% of Twitter users have less than 500 followers and only.05% That’s the artform of Twitter.

Metrics 229
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. November 9, 12-1 pm ET, on Twitter – use #measurePR. And I hope we’ll see you.

Postrank 255
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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. pts Settings.

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Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplementedâ„¢&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151