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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Underwhelming AI Shopping Campaigns Adweek shares marketers’ disappointment with Meta’s AI-fueled shopping campaigns. As you experiment, monitor AI campaign performance and have alternative strategies. Twitter/X 1. This could affect traffic to external sites and user engagement with shared links.

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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You grew up with Twitter and watched it pass on; 19. You still miss the chronological news feed ; 22. Related Posts Will the Power of Influencers Impact the 2024 Campaign Trail? You have fond memories of social media meet-ups ; 14.

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Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Twitter MoPub opens up native advertising – Twitter’s mobile advertising exchange is now allowing its thousands of mobile app publishers to use native advertising (WSJ).

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). ’s SecondSync; teams from both will join Twitter’s London office (WSJ).

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Learn more here. Fourteen hours.

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Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. ABC joins other U.S.

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