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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Here’s some different ways of looking at it: The care and feeding of followers and fans. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Talk about making Twitter Karma work for you! Many high-Klout folks auto-follow. Share and Enjoy: Share this on.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. A great tool to collect this kind of data is a site called Klout.

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Tool Tuesday: SocialOomph

Akamai Marketing

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. A DM is essentially a private message within Twitter; the person whom your sending the DM to has to be a follower.

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The 3 Keys to Social Influence

Convince & Convert

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I was originally a political consultant, helping manage campaigns for Governor, U.S. How did you get started in social media? Senate, and President. Third, there is NO shortcut.

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Fetching Friday – Resources Mashup & Imagine the World

Kikolani

How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations. Need to re-launch your job search campaign? Be sure to follow Kristi on Twitter , Facebook , and Google+. Blogging / Content.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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