agora pulse

MARCH 25, 2020

Understand all sides, and gather all the information possible, so you have a holistic view of the issue at hand. The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Crisis Checklist Before Pausing Ad Campaigns.

Social Media 199

Social Media Social Media Management Issues Team 199

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. FTC Issues Warning to Instagram Celebs. Twitter Is Finally Growing Again, Sort Of.

Instagram 104

Instagram Twitter Engineering Influencer 104

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. One issue is TikTok’s addictiveness. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

OCTOBER 27, 2022

These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. Can you DM us if you are experiencing any other issues currently? ^JJ Still, I would like to have my issue resolved. Twitter customer service stats.

Statistics 110

Statistics Social Media Brands Issues 110

agora pulse

NOVEMBER 3, 2020

Minor issues can turn into major crises quickly, especially on social media. A minor issue that’s already fizzling out might warrant a brief pause for a few hours or the rest of the day. Will our brand look out of touch if we don’t acknowledge the issue? Be proactive about rescheduling big campaigns or seasonal events.

Social Media 127

Social Media Social Media Management Health Care Issues 127

The Realtime Report

JANUARY 8, 2020

Platforms such as Instagram, Twitter and YouTube are giving rise to a new phenomenon in which users treat their accounts like chat rooms for mental health, amassing tens of thousands of followers in the process. Further, it is remiss to suggest influencers themselves are immune to mental health issues. Fixing Our Feeds.

Influencer 113

Influencer Curation Feed Feedly 113

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

APRIL 15, 2020

But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. They’re not just for Twitter anymore, either. Another example is Cheerios and its #CheeriosHeartHuntSweepstakes campaign. A way to show support for social issues. Your brand can do a lot more. Learn more.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. They can be highly effective for well-structured campaigns that align with their userbase. Ads in feeds. The second ad type will appear in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Eventful 114

Eventful Social Media How To Sports 114

Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign. Their stance on the issue is simple but powerful: Flashing is a crime, and digital flashing should be, too. Subaru’s #SubaruLovesPets campaign.

Examples 96

Examples CSR Airlines Collaboration 96

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. So what’s next?

Social Media 130

Social Media Marketing Social Media Management Issues 130

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Now, Jennifer’s focus has switched to helping followers with COVID-related issues and giving accurate information on topics like testing and vaccines, or as she puts it: “Trying to provide calm in the storm.”.

Brands 288

Brands Meme Research Social Media 288

Oktopost

AUGUST 27, 2020

So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. Now, more than ever, you should take the time to refresh your social media and blog feeds. Seth Godin.

B2B 125

B2B Influencer LinkedIn SEO 125

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Viral campaigns are sort of like “lighting in a bottle” for brands. How does viral marketing work, though? For example.

Meme 107

Meme Marketing Hashtag Campaign 107

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. No acknowledgment.

Apple 154

Apple Twitter Forums Policies 154

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 7, 2012

Of all the people you follow on Twitter what percentage have interests or values different than your own? Once you are on a tour and covering a campaign you are looking on Twitter but the people who are on Twitter, they are junkies and so your mirror is not a window to the world,” said Hébert. It’s a big deal here).

Social Media 182

Social Media Flickr Feed Feedly 182

SocMed Sean

JUNE 25, 2019

Also be sure to post a short message informing your fans that you are going on holiday and, if the social media platform has the feature, pin it to the top of your feed so it is the first thing visitors see. After coming up with a list of possible issues, discuss the possible solutions to prevent them, and how to handle each.

Social Media 197

Social Media Tips Team Notification 197

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. It’s easy to lose your audience’s interest by pushing too many ads into their feed or throwing too much financial jargon at them.

Social Media 141

Social Media Banking Marketing Mobile 141

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. million videos and Twitter users send 511, 200 tweets—per minute! But the brand isn’t just offering words of support for the issues they care about—they’ve also shared plans for action. JustDoIt [link].

How To 133

How To Apparel Influencer YouTube 133

Audiense

JUNE 2, 2017

At Hobbynote , we’re committed to creating innovative and creative uses of Twitter at scale. We’ve produced hundreds of bespoke campaigns for the top brands around the world, and we always are looking at new ways to improve how brands and businesses can interact with their audiences by enhancing the conversational experience.

Transportation 102

Transportation Travel Banking Twitter 102

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. Twitter, LinkedIn, and YouTube now have their own Stories feature. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

DECEMBER 13, 2018

Which campaigns and content types fell flat? These are projections to pay attention to if your advertising campaigns take a while to build. For every Twitter user, you can open up Sprout and view the conversation history with them. Take a moment to reflect on this past year’s successes and losses. Learn more: [link].

Social Media 111

Social Media Marketing Policies Advertising 111

Ignite Social Media

AUGUST 18, 2017

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. This is most helpful to understand what your CTR is when looking at the success of an online campaign and your future ones. Real time engagement.

Social Media 87

Social Media Sentiment Analytics Feed 87

Sprout Social

JANUARY 11, 2024

Here’s what these insights look like on our dashboard: This snapshot measures the impact of your actions—whether a new product launch, a marketing campaign or a change in customer service approach. Trends in sentiment alert you to emerging issues before they become major problems or confirm your changes are working.

Brands 110

Brands How To Sentiment Metrics 110

Buffer Social

MAY 23, 2022

Customers are also more likely to see promotions and deals that get sent straight to their inbox while they may not be catching all of your brand’s social media posts on their feed, making email the most direct link to your customers. The great news for small businesses is that the data shows readers actually like brand emails!  An

Small Business 94

Small Business Newsletter Marketing Survey 94

agora pulse

OCTOBER 19, 2017

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. The same goes for retweets on Twitter. If, however, you have a popular product, are running events, or are actively running a campaign, then you may want to monitor this one.

Social Media 133

Social Media CPI URL Social Media Management 133

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. That’s all a great start. Here are five of the ways we’ve approached this at Sprout.

Strategy 145

Strategy Social Media Organization Education 145

Ignite Social Media

AUGUST 18, 2017

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. This is most helpful to understand what your CTR is when looking at the success of an online campaign and your future ones. Real time engagement.

Social Media 74

Social Media Sentiment Analytics Feed 74

Unmetric

MAY 31, 2018

We took a look at their social media profiles on Facebook, Twitter and Instagram from January 1, 2017 to December 31, 2017 to uncover their strategies. Wendy’s Social Media Campaigns. The brand ran 7 campaigns during the year. The campaign featured 3 posts, all of which were promoted by the brand. million times!

Social Media 103

Social Media Comparison Campaign Instagram 103

Proactive Report

JUNE 18, 2021

You must show up, contribute to the conversation, respond to people who show interest, and feed the relationships. Many reporters are on Twitter and LinkedIn. The PR campaign goal was to reach 10,000 women in this area with an annual income of more than $100,000 and create awareness of the company and their services.

Small Business 85

Small Business Tips Fashion Groups 85

Hootsuite

OCTOBER 25, 2021

The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Getting more followers could be a simple “like and share” photo on your feed. Big brands Wendy’s and Netflix are often seen slinging zingy comebacks, especially on Twitter. Get email addresses? Why/why not?

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

MAY 23, 2023

Empowering individuals to create strong content – whether it’s your entire workforce, or just your marketing team – is a great way to boost engagement with core issues within the company, and boost collaboration. Creatives underpin your social media campaign strategy, and creatives work best in spaces that allow them to be creative.

Social Media 91

Social Media Content Marketing ROI 91