Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens
Sprout Social
SEPTEMBER 21, 2020
Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. That’s why the primary goal of the #BlackJoyMatters campaign seems to genuinely be about the amplification of Black voices and changing the narrative of the modern Black experience.
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