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Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St.

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Brands go bananas over #RahulBoseMoment

Unmetric

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

The infamous hotel industry disruptor was now facing a devastating disruption of its own. As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. What’s most impressive was how quickly the brand stood this campaign up. So what contributed to the brand’s comeback?

Travel 124
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5 Strategies for Success with Real Time Marketing

Oktopost

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Wendy’s created the RTM event but it quickly ballooned beyond the confines of Wendy’s news feed and their followers. Not One and Done.

Strategy 125
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[SOLUTION] Six Tips for Managing Your Social Media Over Holiday Vacations

SocMed Sean

Also be sure to post a short message informing your fans that you are going on holiday and, if the social media platform has the feature, pin it to the top of your feed so it is the first thing visitors see. If your business and brand-voice aligns with it, create a fun, holiday-themed campaign. Pretty, cool right?

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[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

Audiense

This campaign positioned the brand as an innovative force on their social media channels, spearheaded mainly on Instagram as the brand’s flagship channel, with support across the brand’s other social feeds. Audiense: What was the overview of the Models Own campaign? Aud: How did you execute the campaign? It’s almost time!