Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Create A Hashtag Challenge. Create a Virtual Event.

Fashion 59

Fashion Brands Apparel Authentication 59

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

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Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Despite looking hideous, the boots took the fashion and pop culture worlds by storm, with Lil Wayne, Diplo, and Iggy Azalea — plus endless TikTok and Instagram influencers — stomping around in them. billion views. Well, quite.

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Social Media Meme Fashion Trends 241

agora pulse

MARCH 7, 2019

How do you use hashtags in your marketing right now? Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea. To answer those questions, we need to look at the finer points of using hashtags and how to measure their impact.

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Hashtag Social Media Management Fashion Social Media 98

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness.

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Hashtag Campaign Committee Apparel 45

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

JULY 21, 2021

Influencers can help you to reach a wider audience than if you were only marketing your business on your own. This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis.

Influencer 135

Influencer Instagram How To Fashion 135

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Leverage the Right Hashtags.

Small Business 204

Small Business Instagram Platform How To 204

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. China’s consumer market, which is expected to reach a value of $8.4 Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns.

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Campaign Brands Film Hashtag 88

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And the best news of all: working with influencers needn’t be complex or expensive. Let’s get into it!

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Influencer Travel Retail UGC 130

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid.

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Campaign UGC Hashtag Influencer 52

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 107

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. So what’s it doing right? It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K

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Brands Energy Sports Fashion 130

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign.

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Influencer Engagement Fashion Retail 211

agora pulse

NOVEMBER 5, 2020

They exist in almost every niche, from fashion and beauty to food and fitness. Working with Instagram influencers gives you an extra weapon to add to your social media marketing arsenal. Follow Hashtags to Find Popular Content Creators. Then add key hashtags to Agorapulse’s social listening search so you never miss a post.

Influencer 142

Influencer Instagram Brands How To 142

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Social media marketing Get more out of your social media campaigns to promote your brand.

Tools 52

Tools Strategy Marketing Analysis 52

Convince & Convert

DECEMBER 16, 2014

A huge part of this brand’s marketing strategy is blogger outreach. They also know when to implement a campaign approach to scale different products and messaging. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. Create a well-organized campaign.

Blogger 152

Blogger Fashion Case Study Brands 152

Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. As a marketer, the thought of adding another social media platform to your radar may seem overwhelming, but it’s worth strongly considering creating a strategy to be on TikTok. million views.

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Influencer Marketing Hashtag Campaign 96

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Influencer Marketing Survey Campaign 112

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! . winter. ?? ??

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Influencer Report Instagram Marketing 67

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Develop a Hashtag Strategy. You know hashtags can help your content find new audiences, but how do you use them strategically?

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Social Media Tips Hashtag UGC 179

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #1: Tie Your Hashtag Campaigns to Revenues. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. In the introduction we mentioned Dior and the 1.1

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ROI Influencer Sentiment Tips 84

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. But first, why you need to try B2B marketing on TikTok. Here’s what we learned from their strategies. Published on.

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B2B Brands Marketing How To 136

agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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Collaboration Examples Instagram Tips 140

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. 1 GUESS Launches First-Ever Fashion Takeover on TikTok. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer. Stefan Heinrich, Director of U.S.

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Have Specific Goals for Your Campaign.

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Influencer Instagram Tips Hashtag 94

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Keyhole.co

MARCH 7, 2024

For example, fashion influencers like Autum Rainn ( @autumrainn ) create content to provide their audience with style inspiration and fashion tips. Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do. It received almost 10,000 likes.

Influencer 52

Influencer Instagram Tips How To 52

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. Today, one of Adidas’s most famous sponsors is Bayern Munich, the football club.

Sports 59

Sports Social Media Strategy Apparel 59

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app.

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Examples Retail Instagram Buy 223

agora pulse

SEPTEMBER 11, 2019

They exist in almost every niche, from fashion and beauty to food and fitness. Working with Instagram influencers gives you an extra weapon to add to your social media marketing arsenal. Follow hashtags to find popular content creators. Then add key hashtags to Agorapulse’s social listening search so you never miss a post.

Influencer 109

Influencer Instagram Brands How To 109

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145