How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.

Trending Sources

Ad Opportunities on Twitter, Foursquare and Tumblr

Mindjumpers

For brands with a presence on Facebook, Twitter etc., We’re in a competitive landscape and thereby the placement of ad campaigns can carry along a great effect. Tumblr. Tumblr has begun to offer paid advertising. To read more about marketing on Tumblr, click here.

General Electric Hosts a Virtual Science Fair On Tumblr

Convince & Convert

What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions.

How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”.

Where’s Social Media Going in 2014?

Mindjumpers

And with Facebook’s new change in algorithm, articles and publications will get a larger reach, which means that social media probably will be our no. Furthermore, less visual platforms such as Facebook and Twitter have made pictures larger and more visible.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. Jamie Burg and Kevin Beck have done Tumblr ads for Saks Fifth Avenue and Lincoln Motor Co.

Customer Satisfaction: Social Media Websites Rank Among The Worst

The Realtime Report

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard. How satisfied are consumers with social media sites?

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Facebook dobs you in BTW. Kleenex Israel gave out goody baskets to sick friends on facebook.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. It''s not just Tumblr. facebook.

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via Facebook. Tumblr: 195 million blogs. via Tumblr. Global Ad Spending on Facebook Increases Over 50%. ” The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time.

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via Facebook. Tumblr: 190 million blogs. via Tumblr. World Cup Day One Draws More Than 58 Million Facebook Users. During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network. World Cup interactions on Facebook were dominated by males in the 18-24 age group, followed by men 25-34. The #RLTM Scoreboard: Social Networking Stats for the Week.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours, on facebook it’s 3.2 ” Facebook Stats.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Corcoran Group DemoCasting on Tumblr. Is Nescafe DemoCasting on Tumblr Too? Image via BigStockPhoto.com.

Facebook and hashtags: at long last

Sherrilynne Starkie

Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Related posts: Facebook news today.

What Keeps The Chief Marketing Officer Awake At Night? - Part 2

Twist Image

How could Facebook buy Instagram for close to a billion dollars? What was Yahoo thinking when they acquired Tumblr for nearly the same amount? It is everything from their personal profiles (think about LinkedIn and Facebook) to what they''re thinking (look at blogs, Twitter , Pinterest and beyond). It''s not just mining the data for insights and turning that into some kind of campaign that demonstrates how data will always beat a random creative idea. facebook.

Combining UX With Your Social Media Profiles

Mindjumpers

It is hard to commit the average Internet surfer to any site for too long, but there are some tips for creating page views, that last longer than 20 seconds: Facebook. Being one of the most important tools in your social networking arsenal, Facebook usually gets ignored in terms of UX.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag.

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Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

Believing that your posts to Twitter or Facebook are more important than those of your friends may be a sign of egotistical delusion (or perhaps your friends just put up lousy, boring posts). In February, blog platform Tumblr launched an option for all users to pay $1 to highlight a post.

The Importance of Local Activation on Social Media: India

Mindjumpers

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no.

What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest.

5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In order to raise awareness for the his profile, the Colonel also took to Facebook, encouraging fans to endorse him “for any one of my plethora of skills.”

The Social Media Landscape [Infographic]

Pamorama

This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns. Here are the best tools for attaining each of the four main goals of any online campaign: Customer communication: Facebook, Twitter, YouTube, Tumblr.

How Ford Fiesta Created Brand Engagement with Classic Tactics

Mindjumpers

When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta. With this in mind, they wanted to create a campaign that would clearly attract customer’s attention towards the USPs, features and improvements of the car in a fun way.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You can also get Google Analytics installed on your Facebook Fan page.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. Facebook. Facebook?

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content.

How to Squeeze the Most out of Your Facebook Posts

ProBlogger

Facebook is an unbelievably potent marketing tool when used correctly. Squeezing The Most out of Your Facebook Posts. Many of these people spend more than an hour a day on Facebook – more than any other social network. Facebook is an extremely fleeting stimulus source.

2012 in Recap: The Year of Visual Social Media

Mindjumpers

Facebook Timeline. Facebook & Instagram: success and turbulences. Photo sharing has gradually moved from Facebook to Instagram during 2012, and at some point Facebook realised the power of this new player and consequently acquired Instagram for no less then 1 billion dollars.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Check out this infographic from Digital Insights on social media facts, figures and statistics from 2013: Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures : Facebook now has 1.26 Facebook averages 1.23

Are You Too Focused On One Social Media Platform?

Small Business Mavericks

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. All to often a business will focus on one or two social media platforms, particularly Facebook and Twitter since they receive the most mentions. Before even engaging on a social media marketing campaign, you should first identify where your potential customers are.

Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

Tumblr Tumblr is a form of micro-blogging and you can say that its simplicity is both an advantage and a disadvantage.

The 17 Best Social Media Management Tools

Webbiquity SMM

Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.”

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Not All Good Campaigns Have to Come to an End. What do your shoes say about you?

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”

ICYMI – Tumblr, Alex from Target and Xmas ads

Danny WhatMough

Tumblr rolls out autoplay ads to users. It was all a marketing experiment apparently… Facebook rolls out an Ebola donation button at the top of every feed. Facebook has started bundling updates together. Campaigns. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here.

Social Media Stats: The Best of 2013

The Realtime Report

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15).

Putting Instagram events to work for your business

Janet Fouts

Learn from some successful Instagram campaigns. Users were asked to post images on Facebook and Instagram and tag them #CaptureaJag. Images were displayed on Jaguar USA’s Facebook page and voted on there as well as by a panel of judges.