Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. 10 behind-the-scenes post ideas and examples for your next campaign 1. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 89

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. 3 Brands Hosting Virtual Pride Events. Why Brands Celebrate Pride on Social Media.

Eventful 81

Eventful Social Media Education Instagram 81

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The post Creating an Engaging Email Nurturing Campaign: Key Elements to Consider appeared first on Koka Sexton.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. Campaign Goals: Traffic. Registrations.

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Campaign Facebook Sample Samples 135

Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

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Hosting Communities Case Study Social Media 140

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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The Realtime Report

JULY 10, 2014

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.

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Sports Eventful Statistics Campaign 170

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. What this does is create a campaign in your analytics under traffic sources > sources > campaigns. But most of our clients find success in the email campaign. Image via BigStockPhoto.com. Ask your team to do the same.

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Hosting URL Newsletter Analytics 160

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

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Campaign Social Media Statistics Sports 176

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

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Conference Eventful Social Media Nielsen 155

Convince & Convert

FEBRUARY 27, 2014

When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in a new way.

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Campaign Hosting Eventful Influencer 130

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The general public was naturally skeptical of letting strangers share their homes.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

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Influencer Brands Collaboration Authentication 100

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

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Campaign Social Media Sports Mobile 110

Sprout Social

JULY 25, 2023

It’s critical to track how well your brand awareness campaigns are running. This capability is necessary to plan subsequent social campaigns for repeated success because contextual metrics don’t just fuel success for social but also wider business goals.

Analytics 138

Analytics Report Social Media Google 138

Convince & Convert

OCTOBER 3, 2013

In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings.

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Campaign Video Hosting Social Media 143

Sprout Social

DECEMBER 14, 2022

For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord.

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Industry Examples Real Estate Brands 108

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. At the same time, these campaigns also benefit significantly from planning and organization. A big part of B2B demand generation is educating prospects about your products and why they need them.

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B2B Marketing ROI Hubspot 62

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

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Influencer Campaign Marketing Fashion 100

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. Create Branded Holiday Lists.

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Campaign Social Media Crowdsourcing Sentiment 70

Ignite Social Media

FEBRUARY 9, 2021

Within this post, we’re breaking down some of the notable social media trends from this year’s event. As TikTok continues to make a name for itself as one of the top social media networks, the app partnered directly with the NFL to host and livestream the first-ever TikTok Tailgate ahead of Sunday’s football game.

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Trends Social Media Health Care Eventful 85

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Note that all videos you run as ads must be hosted on YouTube. We wanted to change that.

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YouTube Campaign Adwords How To 103

Convince & Convert

MAY 19, 2016

” In addition to hosting live events, celebrity appearances, and tons of sweet freebies like manicures at The Period Shop over the weekend, Kotex also hosted a temporary online shop and a Twitter sweepstakes to bring more fans into the experience. Ease ur cramps with Period Shop Style. Tell the Story Behind Great Ideas.

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Campaign Tumblr Project Hosting 88

The Realtime Report

SEPTEMBER 5, 2012

Cape Town — #1 on that list of destinations, just after hosting the 2010 FIFA World Cup — has worked to sustain high visitor growth, capitalizing on the approximate US $1.8 This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town.

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Crowdsourcing Travel Blogger Tourism 170

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K

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Brands Energy Sports Fashion 130

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP.

Social Media 241

Social Media Meme Fashion Trends 241

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Eventful Twitter Klout Policies 116

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Think about whether you need time to prepare for them, whether you’re hosting or participating. For example, I use Todoist to schedule events at specific times throughout the day. Check Paid Social Campaigns. Review Analytics & Optimize Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Mindjumpers

JUNE 20, 2019

They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content. The campaign launched with an experiential element.

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Banking Influencer Travel System 100

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. There are many reasons to host social media takeover. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Ignite Social Media

OCTOBER 30, 2023

Ignite Social Media recently hosted representatives from TikTok at their Michigan and North Carolina offices. Around the holidays, TikTok will launch bundled hashtag targeting around seasonal events like Christmas and Thanksgiving. This makes it easy for brands to align their campaigns with timely trends.

Features 91

Features Brands Real Estate Hashtag 91

Likeable

NOVEMBER 1, 2021

Building hype around live shopping events with promotion leading up to the event is key so that a big enough audience will be tuned in. Creating big events around live shopping, such as Instagram’s 10 Days of Live Shopping , helps ensure a successful turnout. Product Drops & New Releases.

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Social Media Instagram Retail Eventful 107

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 60

Campaign Social Media Sports Mobile 60

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

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Marketing Authentication Template Templates 102