Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Promoting various events and webinars. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? Heineken 100 marketing campaign.

Trending Sources

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. This led Knorr and Unilever to a campaign that tries to combine “flavormates” with soulmates.

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. How Data Can Extend the Life of Your Event.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.

Putting Instagram events to work for your business

Janet Fouts

Learn from some successful Instagram campaigns. So great, these brands are running campaigns and getting attention. How can you create an effective Instagram campaign? What other campaigns have you seen done well?

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? If a major event is happening, your team may want to add those trending hashtags. Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

It was required when running campaigns with the Website Conversions objective. We’ll get to that later in this post when talking about Standard Events. Standard Events. In the example above, that event is an “Add to Cart.”

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model.

How to Track Offline Events with Facebook Ads

Jon Loomer

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. If you promote a product and a customer comes into your store to complete the purchase, how do you show that the campaign was a success?

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How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports.

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5 Clever Goal-Focused Facebook Campaign Ideas

Simply Measured

Here are five goal-focused campaign ideas for Facebook in particular. They have been highlighting people in the community, who are performing acts of compassion with their #sharekleenexcare campaign. Kleenex has been doing this campaign for years and it works.

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. So far, the campaign has yielded impressive results.

Street Pics for the ADWKDC 2016 Trespass Campaign

Geoff Livingston

I had the great fortune of serving AAF-DC as photographer for their ADWKDC 2016 campaign, themed Trespass. There are dozens of events, culminating with a two day conference filled with speakers sharing their best practices. The Georgetowner.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.

Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company.

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How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Campaigns create movements. Why think in terms of campaigns on Google+?

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. Add your conversion pixel code to your Eventbrite Event. go to the "Manage" section of your event.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches.

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Host an event, create a group email for that. 4) Finally it is important to analyze the results of your email campaigns. The post List Management: Tips to Best Manage your Campaigns appeared first on PWB Blog.

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast. This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns.

How National Geographic’s Successful Social Media Campaigns Build Engagement

Pixlee

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 We all want more for less.

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4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working.

Three awesome social media campaigns by CVBs and hotels

SocialFish

CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. Guest post for the SocialFish by Hannah Connor.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. Campaign details.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history.

#SproutChat: Running a Social Media Campaign, Event or Contest

Sprout Social

Running a event, campaign or contest is exciting for your social community. They get a chance to win something of value and engage with your brand and in a new and exciting way. This week at #SproutChat we discussed the why and how of running a social media contest. Benefits That Go Beyond Exposure. A contest will undoubtedly provide a brand with more social media engagement and increased awareness.

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

What can you learn from a megastar’s Instagram teaser campaign? This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Image via BigStockPhoto.com.

Twitter Users Are 68% More Likely To Visit Political Campaign Donation Sites

The Realtime Report

The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. I’ve seen campaigns hoping to grow (don’t they all?), Running a campaign isn’t easy.

Coca-Cola Rolls Out Latest Happiness Campaign

Convince & Convert

In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. campaign and has generated more than 60,000 views to date.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

Coffee integrated images from @ill.koncept and @vallenalexander , two talented content creators who partnered with the brand during Carusele’s #WakeUpAndGo influencer marketing campaign. Consider starting these efforts with an influencer campaign.