Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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Eventful Social Media Hashtag HootSuite 111

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Ignite Social Media

OCTOBER 30, 2023

Ignite Social Media recently hosted representatives from TikTok at their Michigan and North Carolina offices. For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics. This makes it easy for brands to align their campaigns with timely trends.

Features 91

Features Brands Real Estate Hashtag 91

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP. billion views.

Social Media 241

Social Media Meme Fashion Trends 241

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Think about whether you need time to prepare for them, whether you’re hosting or participating. For example, I use Todoist to schedule events at specific times throughout the day. Check Paid Social Campaigns. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Some of the most successful examples of influencer marketing campaigns center on authenticity. The social media campaign achieved what happens when brands do influencer trips the right way.

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Influencer Brands Collaboration Authentication 102

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The general public was naturally skeptical of letting strangers share their homes.

Communities 59

Communities Social Media Strategy UGC 59

The Realtime Report

SEPTEMBER 5, 2012

Cape Town — #1 on that list of destinations, just after hosting the 2010 FIFA World Cup — has worked to sustain high visitor growth, capitalizing on the approximate US $1.8 This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

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Campaign Social Media Sports Mobile 110

Ignite Social Media

FEBRUARY 9, 2021

Within this post, we’re breaking down some of the notable social media trends from this year’s event. As TikTok continues to make a name for itself as one of the top social media networks, the app partnered directly with the NFL to host and livestream the first-ever TikTok Tailgate ahead of Sunday’s football game.

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Trends Social Media Health Care Eventful 85

Sprout Social

JULY 25, 2023

It’s critical to track how well your brand awareness campaigns are running. This capability is necessary to plan subsequent social campaigns for repeated success because contextual metrics don’t just fuel success for social but also wider business goals.

Analytics 140

Analytics Report Social Media Google 140

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K

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Brands Energy Sports Fashion 130

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. There are many reasons to host social media takeover. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Would a sportswear brand be far behind when it comes to an international sporting event?

Campaign 60

Campaign Social Media Sports Mobile 60

Social Media Strategies Summit

JUNE 3, 2021

While that tactic may seem dated, they realized they could reuse the soundbites from those events across all of their social platforms to reach thousands of people. Michael also frequently asks for follower questions in posts and then hosts live Q&A’s with experts to help educate and inform their audience. Image Source: U.S.

Engagement 149

Engagement Communities Video Tourism 149

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Eventful Twitter Klout Policies 116

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Read on to learn how they were able to execute these powerful campaigns. . Out of these treks the spectacular annual event, Fjallraven Polar, was born.

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Campaign UGC Hotels Content 45

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Hootsuite

MARCH 2, 2022

Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. A traditional print or TV advertising campaign puts your advertising in front of many people who have no interest in your products. live social shopping events.

Retail 104

Retail Social Media Brands Tips 104

Pixlee

JUNE 23, 2020

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. A social hub is a digital collection of all the social content affiliated with your brand that you can host on your website. That’s where a social hub can help.

Brands 77

Brands Aggregator Curation UGC 77

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone.

UGC 139

UGC Hashtag How To Meme 139

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Host a giveaway Free stuff: You like it, I like it, everybody likes it. Start tracking the hashtags your audience uses.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

APRIL 15, 2020

Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands. Ralph Lauren launched a campaign on TikTok while the US Open was happening in August of 2019. Create a Virtual Event.

Fashion 59

Fashion Brands Apparel Authentication 59

Hootsuite

NOVEMBER 14, 2022

You can use hashtags like #affiliatelink or #ad. Host an event or workshop. Events and workshops are a quick way to monetize your social media presence. Event ideas to create and launch: An in-person course or workshop. A charity fundraiser and networking event. Thinking of hosting a virtual event?

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Sprout Social

JULY 21, 2022

Curate and promote user-generated content via branded hashtags. Host live events and Q&A events with customers or experts in your industry. Build anticipation for upcoming products or events with live teasers. Disappearing content is a great way to add excitement and urgency to your marketing campaigns.

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Types Social Media Microblogging Overview 145

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

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Facebook Marketing Campaign Eventful 163

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. The answer is Facebook marketing. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos.

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Project Instagram Tourism Airlines 153

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. Yet, a host of brands have also dealt with the ramifications of misconduct or negligence inside their own organizations—which, in many cases, can be even more detrimental.

Examples 111

Examples Brands Sentiment Reputation 111

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Online version of the Boston Globe is partner on BrandBowl and will be promoting the event and hosting it on their site.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Keyhole.co

DECEMBER 26, 2023

Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Red Bull collaborates with extreme sports athletes and organizes various competitive events.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

APRIL 22, 2020

Some are finding ways to reach new audiences with this channel, and they’re using creativity and influencers to launch some of the most engaging campaigns in the form of challenges. Fans found a fun new way to engage with the brand, and the brand was able to boost awareness and sales around a prominent event. GUESS: #InMyDenim.

Brands 54

Brands Hashtag Fashion Campaign 54

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Celebrating the first #Nike hashtag was an incredible idea. Sprinkle in shout outs.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

agora pulse

DECEMBER 6, 2018

I use this most frequently when showcasing guest experiences at an event my clients have hosted, or when multiple people are raving about the same product. Other options are to create event-specific or product-specific Highlights and then add relevant UGC to those. Use It In Your Ad Campaigns.

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UGC Social Media Content Notification 122

Pixlee

OCTOBER 20, 2016

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. It’s a powerful example of how the organization has perfected engagement strategies that lead to effective user generated content campaigns.

Campaign 40

Campaign Engagement Social Media Travel 40

Ignite Social Media

MARCH 20, 2018

Hashtag Search. Say you are a brand that offers a product that is designed to help new moms, try searching for the hashtag #NewMom or just a key word search on Twitter. Host Meet Ups. Whether it be Jeep vehicle meetups, food tasting events or a party hosted by their favorite brand. Event Based.

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Hosting Hashtag Eventful Activities 80