Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

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UGC Film How To Skills 87

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 142

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead.

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Engagement UGC Facebook HootSuite 110

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want?

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UGC Campaign Social Media Bazaarvoice 60

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them.

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Campaign UGC Content Sports 97

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%).

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Research Report Social Media CPM 257

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

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Engagement UGC How To Metrics 85

Pixlee

JULY 21, 2021

That’s the power of content engagement, or the lack thereof, as you might say. . But don’t despair; there’s an art to crafting engaging content you need to generate conversions. The ultimate goal of your content, after all, is to engage and get them to pay for your services or products ultimately.

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Engagement UGC Content Insurance 98

Sherrilynne Starkie

APRIL 26, 2021

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page.

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Brands Hashtag UGC Aggregator 273

Buffer Social

OCTOBER 29, 2021

To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched. Part of the reason this campaign was so successful is because this information is not widely shared.

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Small Business Campaign Instagram UGC 100

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Pixlee

DECEMBER 16, 2020

While many tactics appear to be seasonally bound, a lot of the top-performing holiday campaigns can extend well-beyond the season. . Putting your followers in the spotlight is not only a great way to encourage engagement, but it’s also effective for showcasing your products and adding a strong social proof element. .

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Campaign Instagram UGC How To 95

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Look at Who Your Target Audience is Already Engaging With. What content do they typically engage with?

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Influencer Campaign Instagram How To 106

Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat. Upgrade Your Website Design.

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UGC Authentication Patterns Communities 54

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed.

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Campaign Brands Press Release UGC 106

Pixlee

MAY 17, 2021

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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UGC Authentication Brands Review 52

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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UGC Content HootSuite Authentication 145

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. But when combined, they become a dynamic duo that can boost engagement rate and rapidly expand your customer base. Track your brand hashtags on Keyhole for UGC content 3.

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Campaign Social Media Marketing Metrics 52

Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? Go ahead and engage with those fans, but only repurpose what works for your brand’s strategy and stays within your visual look and feel. Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix?

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UGC Content Library Authentication 112

Sherrilynne Starkie

APRIL 26, 2021

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page.

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Brands Hashtag UGC Aggregator 195

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

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Campaign Social Media Social Media Management Team 141

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92

Keyhole.co

MARCH 24, 2024

The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. or “Belong Anywhere.”

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Communities Social Media Strategy UGC 59

Pixlee

SEPTEMBER 8, 2020

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Work With Diverse Influencers. Include Your Current Customers.

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Campaign UGC Marketing Authentication 77

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement. Feature User-Generated Content (UGC).

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Campaign UGC Hashtag Influencer 52

Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Ask your followers. Set up some time to chat. Look to their community.

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Campaign Content How To Influencer 105

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. So, how do they manage to maintain this delightful steam?

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Engagement Social Media Strategy Meme 52

Sprout Social

MAY 11, 2021

The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on). Assuming that this is someones’ first encounter with your business, consistency counts for the sake of keeping customers engaged and not potentially confusing them.

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Social Media Strategy Engagement Hashtag 132

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? Reshare user-generated content (UGC). TikTok influencers alone had an average engagement rate of 17.99%. They often have higher engagement rates than larger celebs! Value Audience Participation. Regularly reply to user comments.

Engagement 52

Engagement UGC Brands CPM 52

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

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Strategy Brands UGC Marketing 123

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

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Engagement Hashtag UGC Trends 52

Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. For instance, if your primary objective is to build brand awareness, your more specific goals can involve increasing engagement, growing your followers, and cross-promotion. Actively Engage on the Platform.

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Small Business Instagram Platform How To 204

Social Media Strategies Summit

SEPTEMBER 18, 2023

The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson. The engagements were really telling,” Abbey explains. The campaign relied heavily on SEA’s brand partners (in this case, the lounges themselves).

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Influencer Travel Retail UGC 130

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. They often have a highly engaged fan base. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. For example, buyers may choose a product with a 4.7

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comScore Marketing Case Study Review 299

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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Campaign UGC Apparel Content 67

Buffer Social

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling tools. Is this true?

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Engagement Social Media UGC System 73

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care. Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” Context matters when auditing an influencer’s content.

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Influencer UGC Metrics Case Study 94