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4 ways to advance your agency with your social media strategy

Sprout Social

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. .

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

“We already know that video is a high-value medium that offers great potential for engagement from audiences. This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” KoMarketing.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

You want something from someone, so you need to compel them to engage or they’d have no reason to. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. What do I do? Awesome work, Tamar!

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