Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus on understanding their needs, preferences, and perceptions related to your products or services. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

AUGUST 9, 2023

Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements. engagement rate and sentiment). Take Airbnb.

Social Media 79

Social Media Sentiment Metrics Data 79

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

APRIL 29, 2021

We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale. The insights they capture should inform our campaigns, our content and our marketing plans overall. What do they need from a product perspective?

Marketing 139

Marketing Social Media Management Team Campaign 139

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. When you understand your audience, you can tailor the message and campaign to generate more fan attention.

Brands 275

Brands Repository Analysis Sentiment 275

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. The answer lies in marketing diversity.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”.

Twitter 141

Twitter Survey Trends Hashtag 141

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Social media is used in many ways to market a successful campaign, but its uses don’t end there. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. They give brands a more human appeal, creating new opportunities for audience engagement and connection.

Instagram 52

Instagram Engagement 52

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Inform your content strategy.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. These traditional ads can then drive people to your social properties where they can explore further and start to engage with your brand. Active discovery happens on social.

Social Media 111

Social Media Team Focus Group Loyalty 111

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Is engagement down? Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Hootsuite

JUNE 28, 2023

links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. Device skin maker dbrand’s subreddit r/dbrand is public, but it’s a great example of a company successfully engaging loyal fans while also staying true to their brand. (No

HootSuite 120

HootSuite URL Analytics Forums 120

Likeable

JULY 29, 2020

Marketing is expensive, so before throwing your whole budget behind a campaign, you want it to be as effective as possible. By testing small variations in your advertising plan on two smaller segments of your audience (A and B), you can see what they react best to and gain valuable insights for your current campaign and even future ones. .

Social Media 107

Social Media Class Sample Samples 107

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Market Research. Such methods of insights gathering ultimately slowed down the decision-making process and ate through team budgets relatively quickly.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Identify a campaign or theme. Is there a topical trend that you’re seeing or can you create a marketing campaign around some ideas? Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Convince & Convert

APRIL 23, 2015

Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 60

Communities Meme How To Focus Group 60

Keyhole.co

SEPTEMBER 28, 2023

So, let’s discover what you should focus on if you want to nail that sweet spot where your Instagram reel can get the visibility and engagement that you’re looking for. Why not run a focus group and talk to followers directly? On the one hand, you want to engage your audience.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Pixlee

APRIL 2, 2019

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. By listening to the most highly engaged customers, brands can anticipate emerging trends before they become mainstream. The most highly engaged customers can often be found by scanning social media for user-generated content.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

JULY 2, 2014

The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Dominos was upfront about its shortcomings, and the campaign was a hit.

Brands 144

Brands Survey Construction Comparison 144

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Branded and unbranded hashtags relevant to your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Oktopost

SEPTEMBER 21, 2020

It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. . There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. The importance of social listening for B2B marketing. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Customers and employees who engage passionately and lead to a new market within any company are the heart of its business. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media is an always-on focus group. This also happens to be a great engagement booster.). Hello to our penguin friends all the way in the South Pole! ??????

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

DECEMBER 9, 2020

Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. . In marketing, when one campaign finishes, the next begins. On the other hand, only 4% stated that social is an afterthought. .

Proposal 103

Proposal Price Project Education 103

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Guest Post by Brandon Andersen.

Campaign 165

Campaign Content How To SEO 165

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Landing pages are ripe for optimization through crowdsourcing. That’s one of the cornerstones of good customer service.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Webbiquity SMM

JUNE 20, 2011

It’s more of a place to interact with peers than to engage prospects. Problem is, few CEOs or general managers are excited about the notion of paying employees to essentially spend their time engaged in online water cooler chats with cohorts at other firms. That award you just won for your last brilliant email marketing campaign?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

APRIL 9, 2015

In the globalized village, social media is Earth’s biggest focus group. From its roots in the branding and comms sectors, social data is blossoming across sectors, informing customer engagement strategies one day, providing predictive analysis the next. Why Is It So Important for Businesses to Pay Attention to Social Data?

Data 60

Data Analysis Banking Analytics 60

Kikolani

AUGUST 18, 2015

You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful). You should promote posts that have already had lots of engagement and your own blog posts or articles. Before starting your ad campaign, you need something to promote. Target Audience.

Content 60

Content How To Reddit Campaign 60

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60