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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. But we got you. Clear data.

Industry 126
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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? How Much Does Each Generation Use Social Networks?

Data 154
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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 141
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130
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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 141
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

billion people were recorded to use Facebook at least once a day. Since then, Mark Zuckerberg’s social media giant has only continued to grow. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network?

Facebook 130