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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. or “Belong Anywhere.”

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. It was delicious and pretty idiot proof. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. Cook fish 2.

Research 143
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7 inspiring examples of corporate social responsibility

Sprout Social

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign. The Dutch confectionery company Tony’s Chocolonely specializes in delicious, fair-trade chocolate treats. Subaru’s #SubaruLovesPets campaign. Yup, you read that right.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Is that even professional?

Apple 154
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Display a feed of brand-related comments from a variety of social networks on your website.

Tools 206
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This Week in Social Media – 4/3/2013

Social Media Marketing

Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .