The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Lidl hyper-underestimates impact of social network marketing.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Mindjumpers

SEPTEMBER 22, 2010

When Greenpeace revealed that Nestlé used palm oil in some of their products, bought from companies destroying Indonesian rainforest, there were many people who engaged themselves in the campaign and criticized the company on their Facebook Page. Their page is still facing hard criticism.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

AUGUST 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword?

Social Media 237

Social Media CSR Disqus Fashion 237

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. And yes, the exception is when you want to play with the network and offer them competitions and campaigns. Australia: Corporate Social Media (6).

CSR 65

CSR Eventful Social Media Forums 65

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Mindjumpers

AUGUST 6, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed?

Tips 147

Tips CSR Disqus Blogger 147

Techipedia: Tamar Weinberg

MARCH 13, 2012

Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” Timberland is one of the best examples of a company that is socially responsible. Here are the highlights of change.org’s suggestions.

Brands 132

Brands Yahoo CSR Widget 132

Unmetric

MARCH 13, 2017

Content, Campaigns, and Strategy. We’ve looked at a few campaigns and best practices. The campaign brought in 20% of all the Likes the page’s content got in the year. Takeaway - Test multiple hashtags for a campaign. Kia brought back their hamsters for the Soul campaign. Visual content dominates social media.

Comparison 72

Comparison Brands Report CSR 72

ProBlogger

OCTOBER 14, 2014

In case you didn’t know, Hootsuite is a social media management service you can use to easily handle your social networks. Showcasing your activity, accomplishments and campaigns. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns.

Strategy 51

Strategy HootSuite Ensembli Survey 51

Diva Marketing Blog

FEBRUARY 1, 2010

There is nothing wrong with being personal about the Tweets as long as what you write does not attack the company or in my case the campaign. The digital team practice full disclosure on every piece of Social Media campaign activity we are involved with. to keep their blogs and social networks fresh. Jim Alexander.

Social Media 81

Social Media Marketing Authentication Blogger 81