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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Was this a good move for the brand? A Lidl bit naive.

Hashtag 147
Hashtag Campaign Case Study Banking 147
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Auto Brands Comparison Report

Unmetric

MARCH 13, 2017

Content, Campaigns, and Strategy. We’ve looked at a few campaigns and best practices. The campaign brought in 20% of all the Likes the page’s content got in the year. Though the brand used hashtags like #MX5 and #MX5RF, the one that was used the most by the brand’s followers was #DrivingMatters. Kia - Soul.

Comparison 72
Comparison Brands Report CSR 72
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