The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Was this a good move for the brand? A Lidl bit naive.

Hashtag 147

Hashtag Campaign Case Study Banking 147

agora pulse

JULY 22, 2020

Interested in expanding what your social media agency can do for your clients? If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers.

Collaboration 140

Collaboration Examples Instagram Tips 140

The Realtime Report

APRIL 8, 2021

One social media platform that is often underestimated for the reach it provides to businesses is Pinterest. Business accounts on various social media platforms tend to work very similarly. Pinterest, like all other social media platforms, lets you run promotional ads that help increase your reach and following.

Tips 135

Tips Marketing CSR Discount 135

Unmetric

MARCH 13, 2017

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. With social media advertising becoming more and more about Reach, especially for non-FMCG brands, a move like this would assumably make promotions and page administration easier. Content, Campaigns, and Strategy.

Comparison 72

Comparison Brands Report CSR 72