article thumbnail

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192
article thumbnail

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free.

Products 267
article thumbnail

Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued. The open-source tool is available for Windows, Mac, and Linux. As a part of its #SeeThe67 percent campaign , Refinery29 teamed up with Getty Images to offer images featuring plus-sized women. Color Oracle.