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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. Addvocate makes it happen. This is a corner of the social media world that will be accelerating quickly, I believe.

Startup 168
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277
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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Syndicating Content – Whiteboard Friday by Moz. Content syndication, or licensing other sites to publish what you’ve created, is a good option for some marketers. Many marketers don’t track their campaigns properly or are not able to make the hard decisions about how to lead their efforts to become more effective.

Content 60
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Crowdsourcing. Crowdsourcing involves tapping into your online community for new ideas, suggestions, information, or content. User-generated content is a prime example of crowdsourcing. Cost per click (CPC).

List 145