Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement.

Facebook Contest: Lay’s Uses Crowdsourcing to Find New Flavor

The Realtime Report

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Social Media Campaigns crowdsourcing Facebook contest Lays potato chips snack industr

Trending Sources

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

This is Crowdsourcing in Action and it’s Awesome.


where we took the audience through an exercise in crowdsourcing. Read a refresher on what crowdsourcing is here.). Then, we took the idea with the highest number of votes, started a new “campaign” , and asked everyone to refine the idea by submitting a NEW set of ideas.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand


That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Over the course of the campaign, 44 unique Vine shot numbers were pitched to the Airbnb community.

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General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

To The Crowd #crushIQ


There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing. They have consistently doubled or tripled the ROI of a conventional campaign.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson'sCan social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Related Stories Facebook Contest: Doritos Crowdsources Super Bowl Ads Mobile Video: 92% of Viewers Share Content Interactive Social Media: Add Your Favorite Tune of 2012.

Social TV: Fans Tweet to Choose Hawaii Five-O Ending

The Realtime Report

For this campaign, CBS filmed three different endings for the Hawaii Five-O episode, with each one revealing a different killer. Despite this potential gap between campaign style and target audience, CBS is taking social TV to a new level by giving the audience power to shape the plot.

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

The campaign launched this past Monday (October 2) and will run until the end of December 2012. That campaign resulted in over 36 million Twitter impressions in just three weeks.

Marketing Is Dead

Twist Image

I am saying that advertising - as a way of informing the masses about a product or service - is not only relevant, it will continue to be an integral component of all strategic marketing campaigns. You're going to engage customers and have them crowdsource the next update to your 300-year-old product? crowdsource. marketing campaign. It's a great blog headline that will get a lot of attention, right?

It’s a Mad Mad (Men) World

Waxing UnLyrical

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Crowdsourcing for war.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

Online Donation Campaign: HILT has secured a matching donor. Activism Aloha Social Media crowdsource donations fundraising HILT.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents.

Media and Mining vs Social Media and GetUp

Laurel Papworth

And taking out injunctions to stop social media “crowdsourcing” about her, her family and her business. I tweeted this last sentence when it went up, because it was amusing, given the millions of things that crowdsourcing could be, and how it can change the world.

25 Excellent Content Marketing Tools for Your Brand


It’s simple to curate, crowdsource, and engage readers. Zerys helps you plan your content strategy, create engaging titles, crowdsource qualified writers, review the content they create for you, and export or auto-publish to all of your brand’s platforms.

Close Looping Your Social Media Marketing Campaign!

Atom Thought

The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns. How to define a timeline (and hence also know when to push the pedal to extend the life of a campaign).

Content Marketing Isn’t Always About Content Creation


Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire. The National Park Foundation , along with several partner agencies, is currently managing one such campaign.

How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

waves to Change.org, Adbusters , Anonymous, SumofUs etc* whether you take it to the next step and use crowdsourced funds to force Gov to stop dithering, up to you. Then Send them A Collective/Crowdsourced Message (Petition). You better crowdsource those legal bills.

Use Instagram to Create Visual Engagement


The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Additionally, Threadless is one of the first companies to run a Pinterest campaign – check it out here.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. While crowdsourcing fan photos may prove difficult and time consuming with Legal approvals, Nike’s campaign proved that it can be worthwhile.

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. By combining hashtags with the right tools, you’ll be able to better measure your campaigns and get more insight into your audience. Like a smart social media marketer, you created a unique hashtag to track the campaign.

Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram.

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Optimize your social media management with these new tools


Go check it out NOW if you do any blogger outreach campaigns at all. The hardest part of social media marketing is finding the right keywords to base you monitoring and responding and campaigning and basically EVERYTHING on.

What Bill Gates Predicted About Content Marketing

Convince & Convert

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Together, CrowdSource and Urbanspoon created an online dining dictionary , where food definitions included fun facts, taste attributes, and associated flavors.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

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Repurpose Traditional Media for Digital Environments

Geoff Livingston

2) Crowdsource Logo and Ad Decisions. The final decisions to determine the new logo or the final ad campaign can be a grueling internal process. Check out how Multilingual Mania chose its logo using a crowdsourcing voting platform.

A New Twist on Content

Social Media Marketing

The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie.

How To Use Facebook For Marketing


Use for instance Facebook to crowdsource your next product idea. Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns.

Thoughts on Collaborative Social Innovation

Geoff Livingston

Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge , which leverages robotic designs to create better living for the elderly. This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media

Customer Experience Trumps Content Marketing

Geoff Livingston

They have great cause marketing, crowdsourcing initiatives , distribution, branding, media relations, advertising, employee and customer service programs, and on and on. Image by MindMapInspiration. More and more voices state that content marketing overhype has jumped the shark.