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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Photo by Ken Lund, Creative Commons. Here’s some different ways of looking at it: The care and feeding of followers and fans. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Talk about making Twitter Karma work for you!

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. link] /via @justinlevy This comment was originally posted on Twitter [link] Christi_Millar Awesome!!! High chance of going viral?

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The Promise: President Obama Year One [Book Review]

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. I really enjoyed the book especially because I had previously read David Plouffe’s book about the campaign so it was nice to tie both together. Thanks for taking time out of your day to come hang out here! United States License.

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Gatorade's Social Media Command Center | Justin Levy

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry.

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Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplementedâ„¢&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Image: Marc Benton via Flickr, Creative Commons 3. That sort of creativity gets you noticed. Thanks so much for stopping by WUL!

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