A Facebook Ads Experimentation Guide

Jon Loomer

Campaign Budget Optimization. Should you create multiple ad sets with their own, separate budgets, or should you utilize Campaign Budget Optimization (CBO)? The CPM (Cost Per 1,000 Impressions) costs vary widely depending on the country.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). One of the most addressed issues throughout Facebook’s history has been privacy.


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Trending Sources

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. This move – combined with the announcement of Campaign Budget Optimization makes one trend very clear: Facebook is going to increasingly push agencies toward multiple placements and automatic buying features in the new year.

An Update on TikTok’s Self-Serve Ad Platform


Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government. Metrics like CPM, CPV, and CPC compete reasonably well. Need to run a campaign on TikTok?

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device.

How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

Set Up a Lead Ads Quiz: Campaign. First, make sure to use the Lead Generation campaign objective… Set Up a Lead Ads Quiz: Ad. Here’s how it looks as I added my questions… After updating the privacy policy, I created a thank-you screen. While I can also just rely on my email campaign in Infusionsoft, there’s a special trick that you can pull off in this Zapier email. For the first four days of this campaign, I generated 61 leads at $.66

Everything Brands Need to Know About TikTok in 2020


million fine for violating children’s privacy law. Average cost per one thousand impressions (CPM) is $10. Several musicians and companies like the NFL, Sunsilk , and Universal Pictures have run campaigns. Maybelline’s recent in-feed ad campaign earned the cosmetics retailer 48.7K

Remix 110

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Mari Smith ambitiously provides a “comprehensive guide to using Facebook&# from setting up your profile (including Facebook’s mysterious and frequently-changing privacy settings) to making Friend lists to a six-step for building a Facebook business page.