Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term.

Trends 146

Trends Facebook CPM CPC 146

Ignite Social Media

FEBRUARY 18, 2019

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Facebook continues to dominate the social space as a market leader.

Advertising 121

Advertising Facebook CPM Committee 121

Likeable

APRIL 13, 2021

Maybe they made the investment in good reps because they needed to mitigate the very valid worries about privacy and the Chinese government. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do?

Platform 95

Platform CPM CPC Advertising 95

Jon Loomer

MARCH 31, 2016

Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. Once a person clicks on the “Advanced” image, for example, they immediately fall into a 30-day campaign. After those 30 days, they fall out of the campaign.

Engagement 120

Engagement Facebook Organization Report 120

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. It has a range of privacy settings allowing users to share content privately with select contacts or to share more broadly. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. It has a range of privacy settings allowing users to share content privately with select contacts or to share more broadly. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook 259

Facebook Marketing Privacy Class 259