agora pulse

FEBRUARY 4, 2020

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

Report 152

Report CPM CPC Facebook 152

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

JANUARY 8, 2024

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. Hey, engagement is engagement! What does CPM mean?

Social Media 124

Social Media CPA CPC CPM 124

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

Advertising 189

Advertising API Skills CPM 189

Ignite Social Media

SEPTEMBER 4, 2019

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. Increased Priority on Private Messaging and Facebook Groups.

Trends 146

Trends Facebook CPC CPM 146

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. You can also use these insights to increase the reach, engagement and ROI of your next video.

Metrics 129

Metrics Video Brands Facebook 129

Jon Loomer

MARCH 31, 2016

Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads.

Engagement 120

Engagement Facebook Organization Report 120

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. It’s very effective at reaching a hot and engaged audience that is likely to provide results. My Reach Campaign: Concept. No optimization.

Examples 204

Examples Conversation CPM Campaign 204

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 121

Facebook How To Metrics Hashtag 121

The Realtime Report

JANUARY 19, 2020

During real-time bids, advertisers bid in a digital auction run by publishers on ad space based on cost-per-thousand-impressions (CPM). Social media is the backbone of many digital marketing campaigns. Instagram, Snapchat, Facebook, and Twitter all give businesses an effective way to connect with their audiences.

Strategy 204

Strategy Tips CPM Marketing 204

The Realtime Report

AUGUST 15, 2012

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. And Facebook will have a difficult time optimizing.

Facebook 138

Facebook Sample Samples CPM 138

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook Advertising 112

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers.

B2B 151

B2B LinkedIn Facebook Statistics 151

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign.

Reddit 115

Reddit CPC CPM Cost 115

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. The CPM metric would say yes.

CPM 413

CPM Comparison Diagrams Sentiment 413

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPC CPM 195

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52

CPA 113

CPA CPM Facebook Cost 113

Hootsuite

OCTOBER 28, 2019

Engagement metrics. Engagement : these metrics show how audiences are interacting with your content. Conversion : these metrics demonstrate the effectiveness of your social engagement. Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Engagement metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Jon Loomer

JULY 2, 2015

[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. Let’s take a closer look… The new Facebook Ads Manager is rolling out globally! ” All Campaigns Dropdown. All Campaigns. Objective: Page Post Engagement.

Facebook 114

Facebook CPA CPM Campaign 114

Ignite Social Media

JULY 11, 2023

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. Paid social media advertising should be a key part of any business strategy.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Engagements. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Cost per Engagement (CPE).

Report 129

Report Social Media Metrics Team 129

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. Start a new campaign. Start by selecting Get more views and engagement on YouTube. Bumper ads.

YouTube 109

YouTube Advertising CPA Cost 109

Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Facebook put out the following explanation in the Help Center regarding what changed: What you choose to optimize for is no longer tied to what you get charged for.

CPC 114

CPC Facebook Price CPM 114

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Monitoring page likes, engagement rates, and audience insights can help you understand how your customer base is growing and responding to your content. Engagement.

Report 147

Report Social Media Metrics Aggregator 147

agora pulse

SEPTEMBER 23, 2020

For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars. Specific: Increase brand awareness on your Instagram and Facebook accounts within a 10-mile radius of the shoe store. Boost shoe store pictures on Facebook and Instagram with $5 per post x 30 posts.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

MAY 25, 2022

When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. It helps you understand how many people are engaging with your brand. Here’s how you can calculate the engagement rate. It leads to more engagement and further audience growth.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Create your campaign. per 1,000 views). *Or

YouTube 145

YouTube Marketing Campaign Guidelines 145

Ignite Social Media

MAY 9, 2017

The ideal numerators for an engagement or click-through rate are impressions or reach. An impression on Twitter is not determined by the same methodology as on Facebook. Video views also vary , with Facebook counting a view after 3 seconds compared to YouTube which counts it a certain completion percentage is reached.

Nielsen 120

Nielsen Content Comparison CPM 120

Likeable

SEPTEMBER 17, 2019

But the best influencer campaigns have both micro and macro influencers. If those boxes are checked, metrics like follower count and engagement become less important. Anyone creating content that audiences interact with has influence, but whether or not they’ll be a match for a particular campaign will depend on your goals.

Influencer 81

Influencer Marketing CPM Fashion 81

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. Create and Publish Relevant and Engaging Content. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more.

B2B 148

B2B LinkedIn Tips Marketing 148

Buffer Social

SEPTEMBER 4, 2018

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

YouTube 71

YouTube Instagram Video Facebook 71

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Page Post Engagement: Post Engagement *. Impressions (CPM).

CPC 126

CPC CPM Facebook Cost 126

Sprout Social

JANUARY 27, 2021

Engagement Reports. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. YouTube Analytics: Engagement Reports.

Analytics 141

Analytics YouTube Video Embedding 141

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite CPC 145

Jon Loomer

JANUARY 5, 2022

The goal was simple: Reach all, or most, of my Facebook followers with a single ad. I spent $300 to reach the first 100,000 Facebook followers in 30 days. Let me walk through how this campaign was set up, my expectations, and what actually happened during those first 30 days. I created a campaign using the Reach objective.

CPM 209

CPM Facebook Cost Campaign 209