article thumbnail

Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

Metrics 164
article thumbnail

Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. It’s another metric of efficiency for brand ad campaigns. Capturing everyone in a group selfie can be challenging. It’s what you strive to beat with each new campaign. It might be based on industry averages or another campaign run by the brand.

article thumbnail

The Facebook Ads Metrics That Matter

Jon Loomer

How did your advertising campaign perform? It allows me to easily compare campaigns and ad sets without making changes. To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. They’re the campaign basics. CPC (Cost Per Link Click). The staples. Amount Spent.

Metrics 212
article thumbnail

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Increased Priority on Private Messaging and Facebook Groups. Want to learn more?

Trends 146
article thumbnail

How to Drive Business with Your Facebook Strategy

Ignite Social Media

From there, you can create custom or lookalike audiences for strategic targeting and optimize campaign delivery to people most likely to convert on your website. This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. Optimize Your Current Strategy.

Strategy 142
article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.