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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

CPC stands for Cost Per Click. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns. CPV is short for Cost Per View. What does CPA mean? CPA means Cost Per Acquisition.

CPA 124
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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101
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Facebook Account Optimization and Organization Techniques

Jon Loomer

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Cost Per Result. Cost Per Website Purchase. Cost per Link Click. Cost Per Result.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. Start a new campaign. Optimize your campaign. In-feed video ads. Bumper ads. Outstream ads.

YouTube 108
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How Much Do Facebook Fans Still Matter?

Jon Loomer

I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. Ad Targeting Cost Trends. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. WCA: $17,240.65

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