Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

Conversation 161

Conversation Video Content How To 161

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. 78% of people wish they could have a text conversation with a business. A Prime Opportunity Within a Mobile-First Landscape. P2P Texting stats from Hustle.

Strategy 211

Strategy Marketing SMS Mobile 211

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. million conversations across Twitter, Facebook, blogs and Tumblr. The #AskZlatan interactive campaign earned over 10.5 The video has over 18 million views.

Campaign 176

Campaign Social Media Statistics Sports 176

Social Media Strategies Summit

MARCH 1, 2024

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

Video 231

Video Trends Marketing Mobile 231

Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. The iOS 14 update highly restricts the use of cookies for tracking on Apple mobile devices. Page visits. Ad reporting.

API 91

API Conversation Facebook Marketing 91

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

Conversation 103

Conversation Video Content How To 103

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. With BizBoard, you can create highly targeted ad campaigns using Kakao Sync. What is KakaoTalk? How can you use KakaoTalk for business? Get Started.

Mobile 83

Mobile FAQ HootSuite Retail 83

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

Influencer 288

Influencer Brands Policies Privacy 288

Idaconcpts

DECEMBER 31, 2012

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website. Mobile-Friendly Images.

Mobile 122

Mobile Tips Price Smart Phone 122

Oktopost

DECEMBER 11, 2018

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms.

LinkedIn 117

LinkedIn Conversation B2B Mobile 117

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Convince & Convert

MAY 27, 2014

Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine.

Conversation 167

Conversation B2B Marketing GPS 167

Ignite Social Media

FEBRUARY 18, 2019

These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device. incremental conversions. 71% lower cost per incremental conversion. incremental ROAs.

Advertising 121

Advertising Facebook CPM Committee 121

Marketing to Serve

DECEMBER 3, 2017

Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one. Why create an AdWords remarketing campaign? Remarketing campaigns receive a large number of impressions.

Adwords 77

Adwords Campaign Google Advertising 77

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? Use email marketing to maximize sales.

Tips 352

Tips Marketing Privacy Influencer 352

Jon Loomer

JANUARY 26, 2021

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. A conversion will now be reported based on seven-day click only. How they respond matters.

Aggregator 212

Aggregator Facebook Apple Training 212

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. As usual, you can run a messenger destination ad campaign by targeting people through interests, behaviors, etc.

Mobile 60

Mobile Types Engagement Facebook 60

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? The reason this happens is often quite simple. The Plan.

Campaign 146

Campaign How To Facebook Overview 146

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You should consider Advantage+ Placements for any type of conversion.

Feed 176

Feed Feedly Real Estate Instagram 176

Jon Loomer

MAY 12, 2021

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. When to use: Use this ad type when working to expand your mobile reach. Start a new campaign.

YouTube 111

YouTube Advertising CPA Cost 111

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 113

Examples Campaign Facebook CPM 113

The Realtime Report

AUGUST 16, 2021

Using YouTube marketing & with the help of videos, you can provide all the information and gain a higher Return on Investment from your marketing campaign. That is why a good conversion rate optimization agency always suggest including video marketing in your marketing strategies for a better conversion rate.

Strategy 172

Strategy Marketing Guidelines Review 172

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Adam Sherk

NOVEMBER 1, 2012

A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. I know this first hand.

Startup 117

Startup Campaign Tips Reputation 117

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Small Business Mavericks

AUGUST 11, 2014

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it. A/B test landing pages to improve conversion rate.

Adwords 87

Adwords Campaign Tips Journal 87

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions. Without keywords, campaigns would not even take off.

Types 90

Types Marketing SEO Affiliate marketing 90

Convince & Convert

MARCH 24, 2015

When it comes to form conversions, small changes can make a big difference. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. This isn’t the time to be obscure.

Conversation 60

Conversation Project Survey Campaign 60

The Realtime Report

MARCH 5, 2014

Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. The hybrid of old and new media is promising.

Buy 164

Buy Products Instagram Twitter 164

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. However, it is a good place for brands to join in on conversations already happening. Kik, a cross-platform mobile messaging app. Trend #2: The Rise of Messaging.

Platform 272

Platform Social Media Influencer Trends 272