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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. They are metrics geeks.

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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. Tricks on how to use it in your LinkedIn campaigns. Let’s dive in.

Software 107
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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Marketing 131
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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Social media is used in many ways to market a successful campaign, but its uses don’t end there.

How To 114
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more. From storing and organizing data to applying complex mathematical formulas and creating complex macros, it’s important that you’re an expert.

Skills 128
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HubSpot vs. Marketo: Which is Better?

Oktopost

Email reporting on campaigns. Ad campaign management. for ad campaign management are also available. Content Management System (CMS). Flows / Drip campaigns. Available as part of smart campaigns. customers come from the Salesforce user base. Email tracking. Meeting Scheduler.

Hubspot 110
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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation.

Airlines 155