Sprout Social

FEBRUARY 21, 2019

Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience. Inform content strategy & campaigns.

Twitter 77

Twitter Sentiment Hotels Influencer 77

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Creating a campaign to sell a specific product or service on your website needs a special mention. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set.

Analytics 89

Analytics Social Media How To Analysis 89

Proactive Report

JULY 2, 2012

My tweeting and networking at the conference led to this earned media article in CommPro.biz. Get the Twitter Hashtag so you can tap into the people watching the stream of content for that event. campaign won an Earnie this year. I also took note of the questions asked by speakers and the responses from the audience.

Eventful 64

Eventful Tips Content Sentiment 64

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. Campaign analysis: reporting on how a campaign is performing. Event monitoring: monitor audience response to a conference or event. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Our suggestion?

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. This can really help spark ideas for future campaigns around relevant local or national happenings. Advanced Options.

Metrics 40

Metrics Twitter Comparison Report 40

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

agora pulse

SEPTEMBER 12, 2017

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Use Event Hashtags on Instagram & Twitter. And when it comes to Twitter and Instagram, hashtags are key.

Eventful 140

Eventful Strategy Facebook Hashtag 140

Social Media Strategies Summit

AUGUST 1, 2019

Now that we’ve convinced you of the value of micro-influencers, let us help you brainstorm campaign ideas. Known primarily for designing the first boat shoe, Sperry launched an influencer campaign to raise awareness for cold, wet weather shoes while positioning the brand in a more fashion-forward direction. Source: The Shorty Awards.

Influencer 114

Influencer Examples Brands Fashion 114

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? This advanced level of targeting increases conversion rates and improves social ad campaigns.

Template 145

Template Templates How To Tourism 145

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. Brands who got cultural advertising right.

Brands 112

Brands Meme How To Advertising 112

Sprout Social

NOVEMBER 29, 2018

plan for two trends, combine two campaigns for more efficiency, etc). Sentiment (if those are branded searches ). Sprout Social Hashtag Calendar : List of popular hashtags for every week of the year (which can be re-purposed for 2019!). Can target several goals at a time (i.e. Old vs. new content. Seasonality.

Content 111

Content How To Upcoming Campaign 111

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 128

Campaign Social Media UGC Metrics 128

Convince & Convert

APRIL 27, 2012

Jay : Nothing starts off a major conference better in the morning than a presentation on research. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. Super excited.

Insurance 115

Insurance Journal Research Hashtag 115

Hootsuite

JUNE 28, 2023

You get to shape and direct the public sentiment about your business and brand. But it also has the added benefit of putting you in front of other medical-industry adjacent opportunities, like speaking roles at conferences. In plain English, that means it’s easier to make sure your marketing campaigns reach the right people.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Social Media Strategies Summit

SEPTEMBER 22, 2021

Plan and build campaigns using the publishing and scheduling features. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Brandwatch. Key Features.

Social Media 176

Social Media Tools Sentiment Price 176

Convince & Convert

FEBRUARY 2, 2012

Twelve 27-inch iMac Touchdown Stations, six producer stations, a conference room, a reception area, a game planning station that overlooks Meridian Street, and about 300 square feet of whiteboard space. It’s not a typical marketing-focused approach like you might see from other social media campaigns. Eric: Jeepers.

Social Media 116

Social Media Committee Team Questions 116

Hootsuite

MAY 25, 2020

Streams display content in columns, allowing you to monitor things like posts, retweets, mentions, followers, and hashtags. Step 3: You can add a new stream by searching at the top of the page for an account, hashtag or keyword. This is useful if you’re live-tweeting at a conference or event. Use social listening.

HootSuite 119

HootSuite Twitter How To Hashtag 119