Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Here’s a step-by-step guide to monitoring your competition and extracting insights: Step 1: Identify the top competitors The first step is to find out who you’re competing with.

Sentiment 95

Sentiment Analysis Metrics Trends 95

Convince & Convert

JULY 30, 2015

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. These nuggets can be collected as data to inform future campaigns of your own. Once you learn how to master brand sentiment analysis , you’ll start getting to the core of what your audience wants.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? But more than that, the data gives you a map for your next Twitter campaign.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 98

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 112

Influencer Tools Marketing Software 112

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 112

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. In order to compete with the comfort and safety of people’s own homes, Hilton created a program that would ensure the same diligence and care in cleaning their hotel rooms. During a pandemic, travelers’ priorities change.

Hotels 123

Hotels Strategy Travel Sentiment 123

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 160

Compete Analytics Analysis Banking 160

Keyhole.co

MAY 16, 2023

If you are into the gifting business, you can see what offers your competitors are running and come up with a lucrative campaign yourself. Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers.

Retail 125

Retail Trends Social Media Fashion 125

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. There, they can find a lead’s contact information, along with a history of their interactions and sentiments. Content, campaign, and publishing management.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. You need to know how to use this information to market your brand, build better campaigns and connect with your audience. Understand audience sentiment around major topics.

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Trends Twitter Hashtag How To 128

agora pulse

MAY 4, 2016

Keyhole’s real-time dashboard shows how many people posted with your hashtag along with the number of retweets, likes, and impressions your campaign generated. For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 109

Compete Analytics Consultant Analysis 109

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

DECEMBER 30, 2022

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc.

Metrics 59

Metrics Analysis Comparison Price 59

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Sales and Marketing are measured by their business impact, and PR will be, too.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. This is especially useful in marketing communications and customer care.

Tools 98

Tools How To Sentiment Data 98

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Review analysis guides you toward the things that strengthen and weaken your brand image.

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Review Brands How To Analysis 126

Sprout Social

DECEMBER 7, 2021

I believe social expertise is finally being valued as a competency after the pandemic. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. He was a part of a marketing campaign for a new dating app called Thursday.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 6, 2022

Competing content: Who are you competing with? Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments. When I was the social media manager at Shedd Aquarium, I managed the viral “penguin field trips” campaign.

Video 127

Video Social Media How To Trends 127

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

Tips 119

Tips Marketing Press Release Influencer 119

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

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B2B How To Sentiment Reddit 104

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. They increased their click-through rate by 34% through this campaign which also generated quality leads. Analyze conversations around your brand and industry to identify trends and understand sentiment. And we agree!

Features 99

Features Social Media Curation Geotagging 99

Keyhole.co

MARCH 2, 2023

Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more. When competing in the social arena, knowing is half the battle. Get started for free here.

Social Media 52

Social Media Tools Marketing HootSuite 52

Hootsuite

JULY 25, 2023

Uphold your ethical duty of competence Model Rule 1.1 states you must be competent. You can use AI to brainstorm content ideas, come up with captions (like Hootsuite’s incredible OwlyWriter ), and create campaign strategies. Tools like Brandwatch can track not only industry news but also customer sentiments about your law firm.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

JULY 19, 2022

Hashtags also help social marketers create viral campaigns , increase brand awareness and reach their business goals. For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic. How to use hashtags. Tag your location.

Hashtag 120

Hashtag How To Guidelines Telecommunications 120

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

FEBRUARY 7, 2024

Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Understanding sentiment helps you deliver better experiences and improve customer satisfaction.

Tools 93

Tools Sentiment Marketing Reputation 93

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Sprout Social

JANUARY 5, 2023

Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. An awareness campaign focused on nachos would make sense. Quesadillas don’t get a lot of love.

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Social Media Sentiment Hashtag Analysis 82