Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Which hashtags are they using?

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 101

Sentiment Analysis Patterns Price 101

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. These nuggets can be collected as data to inform future campaigns of your own. Once you learn how to master brand sentiment analysis , you’ll start getting to the core of what your audience wants.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Search for keywords or hashtags in your industry. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms. How Twitter trending topics work.

Trends 127

Trends Twitter How To Hashtag 127

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 111

Influencer Tools Marketing Software 111

Keyhole.co

DECEMBER 30, 2022

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. We give you convenient analytics to feel confident and competent in your marketing decisions. Try Keyhole for free. The post Miss Topsy?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 160

Compete Analytics Analysis Sentiment 160

Keyhole.co

MAY 16, 2023

If you are into the gifting business, you can see what offers your competitors are running and come up with a lucrative campaign yourself. Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Sprout Social

OCTOBER 6, 2022

Competing content: Who are you competing with? Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Horizontally?

Video 126

Video Social Media How To Trends 126

Keyhole.co

MARCH 2, 2023

Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more. Keyhole is world’s the top company for hashtag research. When competing in the social arena, knowing is half the battle.

Social Media 52

Social Media Tools HootSuite Marketing 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Know Who Is Receiving More Positive (and Negative) Sentiment. They sell the same (or comparable) product or service.

Compete 109

Compete Analytics Consultant Analysis 109

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 103

B2B How To Sentiment Reddit 103

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

JUNE 27, 2023

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 125

Review Brands How To Analysis 125

Sprout Social

FEBRUARY 7, 2024

Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Understanding sentiment helps you deliver better experiences and improve customer satisfaction.

Tools 92

Tools Sentiment Marketing Reputation 92

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Strategy #1: Brand health.

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

APRIL 26, 2023

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

MARCH 21, 2019

Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business. Fair question!

Brands 106

Brands How To Sentiment Analysis 106

Sprout Social

JANUARY 5, 2022

Instagram tools for hashtags, listening and trendspotting. Instead, consider the value of having a central hub to plan your content calendar and execute your Instagram campaigns in one place. Instagram tools for hashtags, listening and trendspotting. The tool also allows you to generate hashtags based on uploaded photos.

Instagram 132

Instagram Tools Price Hashtag 132

Sprout Social

JUNE 20, 2019

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. When enabled, you also see how competing sites compare in a Google query.

Analysis 102

Analysis Tools Compete Aggregator 102

Keyhole.co

DECEMBER 5, 2022

When you do a competitive analysis to see what others in your niche are doing, you can gain perspective on your campaigns. With this information, you will be equipped to compete in the marketplace. It can provide clarity on why people are buying from them and how you can position yourself to compete with them. Source: SlackHQ.

Analysis 52

Analysis Social Media How To Sentiment 52

Keyhole.co

NOVEMBER 5, 2022

A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. It has made evaluating ROI of different campaigns and tactics much easier. The hashtag tracker is particularly useful and the insights have proven to be of great use for our campaign.”

Analytics 52

Analytics Tools Facebook Marketing 52

Hootsuite

MARCH 26, 2020

Let’s take a look at a simple example: Campaign slogans. How will my campaign help solve their problems?” Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. You’ll be able to see what’s trending with your audience and what captivates them.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. — The Circle on Netflix (@CircleNetflix) May 1, 2021.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

NOVEMBER 5, 2020

A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. For example, it quantifies sentiment and the influence of individual users. This helps you visualize the popularity of events and social campaigns. But which one? Brandwatch.

Analytics 98

Analytics Tools Facebook Marketing 98

Keyhole.co

DECEMBER 13, 2022

As a result, the competition in the News Feed is increasing and you’re competing against 1,500 other posts for a place in the News Feed.”. Set the right hashtags: Encourage your fans, followers, and users to use your unique hashtag while posting about your products. So then, when should you post on Facebook? With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

SEPTEMBER 2, 2020

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. When the outdoor brand MEC launched a week-long social media campaign encouraging its followers to remember their favourite camping memory, it also inspired users to tag their friends who were there.

Instagram 143

Instagram How To HootSuite Geotagging 143

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

JULY 26, 2019

Users communicate in channels denoted by specific hashtags. Slack is still a prime place for teams to discuss content and social campaigns, though. For example, users can discuss new articles, posts and campaigns relevant to social media. This rings true for company content and competing content as well.

Meme 93

Meme How To Team Collaboration 93