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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. A current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

10 social media monitoring tools to inform your campaigns

Sprout Social

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns?

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from.

9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. Campaign performance on Facebook, Instagram, Twitter and YouTube.

Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. It has made evaluating ROI of different campaigns and tactics much easier.

Twitter trending topics: How they work and how to use them

Sprout Social

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Search for keywords or hashtags in your industry. Understand audience sentiment around major topics.

10 best influencer marketing tools you need in 2022

Sprout Social

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends.

How to create a social media viral video

Sprout Social

Competing content: Who are you competing with? Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page.

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18 of the best Instagram tools to level up your presence

Sprout Social

Instagram tools for hashtags, listening and trendspotting. Instead, consider the value of having a central hub to plan your content calendar and execute your Instagram campaigns in one place. Instagram tools for hashtags, listening and trendspotting. SISTRIX Hashtag Generator.

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The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. For example, it quantifies sentiment and the influence of individual users.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment.

How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience.

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How to conduct smarter social listening for consumer brands

Sprout Social

Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

10 best competitor benchmarking tools in 2019

Unmetric

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives.

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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. When enabled, you also see how competing sites compare in a Google query.

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values.

How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Encourage mentions and hashtags. Geotags, hashtags and mentions expands the conversation and creates a sense of community. Now that I am no longer competing or rehabbing I’m doing my own workout programming for the first time in years and having so much fun with it.

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Let’s take a look at a simple example: Campaign slogans. How will my campaign help solve their problems?” Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag.

How to use Slack: a guide for social savvy businesses

Sprout Social

Users communicate in channels denoted by specific hashtags. Slack is still a prime place for teams to discuss content and social campaigns, though. For example, users can discuss new articles, posts and campaigns relevant to social media. This rings true for company content and competing content as well. To better highlight how to use Slack to supplement your social campaigns, we’ve broken down a few key social media integrations to consider.

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