10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). Social Media ROI: 10 Examples.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.
Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. A Positive ROI. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. What Is Social Media ROI?
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
I’d like to see you use cost per lead or lead per impression or revenue or ROI. You need to have a scientific mindset, and rather than launching one campaign, test a bunch of smaller ideas. The post 5 Reasons Your Social Media ROI Sucks appeared first on SocialFish.
What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? At the very least, most companies should be at the “listening” phase right now.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Highlight your company’s community involvement.
How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Here are a few metrics the CMO must understand and track in order to prove the ROI of their investments.
It’s only ROI, but I like it: 3 ways to increase ROI from social media
JANUARY 31, 2017
Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. And the driving-up of ROI from using knowledge acquired socially across the business?
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. The basic recipe is as follows: URL + Source(utm_source=) & Medium(utm_medium=) & Campaign Name(utm_campaign=).
5 things to measure in social media ROI
NOVEMBER 1, 2011
As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI.
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. The problem with Facebook ROI is it’s different from traditional online marketing. times ROI.
Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”
The Realtime Report
JULY 20, 2012
In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. This spring, the company used QR codes to let fans “track their Bud.”
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. ” when he was responding to social ROI.
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more.
Why ROI Will Never Die
MARCH 3, 2011
This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die?
How to Measure the Return On a Social Media Campaign
MAY 24, 2011
Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. A part of monitoring the efficiency of the campaign is to be working with some tools. Social Media campaigns customer measure
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Is social media ROI measurable? 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Social Media ROI — No.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. What’s the R.O.I.?
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. During our influencer marketing efforts, we ran a total of 5 campaigns, not including the two quilt posts.
What’s the ROI of Laughter?
Convince & Convert
FEBRUARY 4, 2016
Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
That said, I know that there are a lot of you who may be curious on the monetary value of your social media campaign , have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. For Fogelson’s company, formerly known as Mack Web, rebranding was a chance to tie deeply felt values into their services.
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
How Does Twitter Help My ROI? When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Next, this coffee company has a lot of Twitter followers, but they don’t seem to be interacting with any of them. The tweet below is one of countless similar ones on the coffee company’s account: The lesson here?
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Consider starting these efforts with an influencer campaign.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Companies’ Use of Content Marketing Is On the Rise [infographic].
How Hiring a Journalist Can Help You Achieve Tremendous ROI
Convince & Convert
MARCH 17, 2016
Working at a company like LeanData, he focuses on ensuring that the marketing department’s efforts are actually helping the company and sales team meet their goals in real world applications. In This Episode: Why marketers are still struggling to get ROI right.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. It’s impossible to accurately determine ROI without a baseline.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Learn traffic, learn conversions, learn ROI…then find your own.
Introducing Talkwalker Image Recognition: The Future of Social Listening
MARCH 9, 2016
According to Salesforce data , UGC can improve campaign engagement by 50%, increase e-mail click-through by 73% and boost conversions by 10%. In the above example, the McDonald’s logo has been used in a way that is certainly unintended and most likely unwanted by the company.
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google cost Ryan Abood’s company $4 million. Do you offer ROI analysis?
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Listen; engage; develop.
6 Ways to Make More Out of Your Facebook Ad Campaign
Convince & Convert
MAY 21, 2013
Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. Just because one creative beats another in an A/B test doesn’t mean you’ve optimized your campaign. Early reports suggest that campaigns running on FBX are producing jaw-dropping ROIs.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Boss asking about the ROI of your social media campaigns? For more, see social media specialist Olivier Blanchard’s blog on Social Media ROI.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
500 companies use at least one major social media platform. Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? ” How To Calculate Social Media ROI.
The FINAL word on Social Media ROI | Shuaism
Josh S Peters
OCTOBER 20, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment!