Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Collaboration 109

Collaboration Brands Fashion Sports 109

Idaconcpts

MAY 21, 2012

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Overview 134

Overview Price Twitter Policies 134

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Best for: Trello is best for keeping visual tabs on the status of certain tasks or campaigns.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. Retargeting overview.

Campaign 75

Campaign Overview Advertising Buy 75

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. Or are you just creating this report for yourself?

Template 112

Template Templates Report Social Media 112

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Examples 62

Examples B2B ROI CPA 62

Jon Loomer

JANUARY 18, 2018

Test and Learn: Overview. Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. Campaign Comparison Test: Set Up.

Research 167

Research Tools Comparison Facebook 167

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 126

Review Brands How To Analysis 126

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Start with the About section where you can share a brief overview of your product (mind the 500-character limit). Not surprisingly, social networks do the same.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 78

Organization Content How To Marketing 78

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Unmetric

JUNE 18, 2019

Marketers hustle to push out engaging content every day to skyrocket their engagement levels. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Get campaign intelligence to analyze various campaigns run by your competitors.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

JANUARY 18, 2022

Say you’re launching a new corporate social responsibility campaign. These insights can inform opportunities or risks in your campaign before you launch it broadly. . Once the campaign is launched, you can monitor conversations around the campaign and your brand to see what’s resonating with your audience and what’s falling short.

Skills 126

Skills Sentiment Team Press Release 126

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. Recreational Equipment, Inc. million in 2019.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Mindjumpers

NOVEMBER 23, 2012

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

agora pulse

SEPTEMBER 23, 2020

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. How have your likes and shares on Instagram helped the company reach its targets? Though social media has become more data-driven, only 32% of marketers have a documented strategy.

Social Media 144

Social Media ROI Social Media Management URL 144

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Overview of 45 Social Media Analytics Tools. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MARCH 21, 2019

Get a clear overview of your overall impressions through these reports. Union Metrics helps you visualize your social data through colorful graphics that are easy to understand even for novice marketers. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Union Metrics.

Analytics 103

Analytics Twitter Tools Strategy 103

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

Advertising 139

Advertising How To Campaign Hashtag 139

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Follower growth rate serves as a better health check on the performance of your campaigns. Contrast this with Company B that starts the month with 10,000 followers and gains 100. Get started for free here.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. The follower growth rate serves as a better health check on the performance of your campaigns. Contrast this with Company B which starts the month with 10,000 followers and gains 100.

Instagram 52

Instagram How To Collaboration Hashtag 52

Hootsuite

JUNE 22, 2021

Combined, they help you properly track, attribute and improve your Facebook marketing performance. Changes to the Marketing API and Ads Insights API: [link] 1/3 pic.twitter.com/y8vvWcwosE. Let’s take a look at a couple of real-world examples that show just why that is so important for marketers. Improving attribution.

API 91

API Conversation Facebook Marketing 91

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea.

Curation 52

Curation Social Media Strategy Content 52

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 100

Video Vimeo Marketing YouTube 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Pretty nifty. David Armano. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

Team 124

Team Questions Retail Marketing 124

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Have you ever Tweeted at a company and received radio silence? At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours.

Social Media 134

Social Media Strategy Brands Airlines 134

agora pulse

AUGUST 6, 2020

Here’s an overview of what you might expect and what the reality is. Implementing paid social media campaigns. If you manage social media for a large company, you might work closely with colleagues specializing in key areas. And that’s just a quick overview of what skills social media managers need !).

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Help customers to help customers – successful companies in the social support space leverage customer forums to help customers answer each others’ questions, and step in when questions go unanswered at first.

Social Media 393

Social Media Communities Overview Forums 393