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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. As of June 2020, close to 1.8

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7 Great User-Generated Content Campaigns

Pixlee

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia.

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Corporate media is throwing a lot of money at “owning their own channel” e.g. their own tv station, magazines and podcasts yet can we trust corporate media? I wrote a piece on why CEOs should be on Twitter for Unnamed Corporate Media (their magazine, they paid me to write). Or would they? but not necessarily.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. Paying people to come here and write about us has its own issues that I addressed here and here.

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How Your Blog Can Score You Free Travel

ProBlogger

I have also recently become partners with a major adventure travel company that will provide more opportunities for press trips in the coming year. Newspapers and magazines can’t do this. In 2010 alone, I went on press trips to Fiji , the United Kingdom and South Africa. You can create multiple articles from one trip.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. effective social media campaigns that left no question of their effectiveness. Ive founded 5 companies, and spent 15 years running digital marketing agencies. JeffBullas.com How to measure social media.

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