Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

Meeting 99

Meeting Team Social Media How To 99

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors.

Campaign 105

Campaign Content How To Influencer 105

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It takes more work to provide valuable content instead of just touting our products, but we lighten the load for our small team by doing a lot of content repurposing.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. And when you understand your customers’ interests, you can create content that resonates with them, sparking engagement and loyalty. Promote your social media channels in your email campaigns.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Check out Sprout’s Partnership Program as an example.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Gain real-time consumer insights Sentiment analysis can help you capture instant feedback during product launches and campaigns. Here’s how.

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Some companies, like QAD Inc.,

Skills 113

Skills Template Templates Travel 113

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Many marketers will start by searching a database to find influencers for their campaigns. He points to an example of a health food company.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. It’s a tool for customer service and nurturing loyalty. Think about it: Every team in your company is full of experts. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. Episode Summary. Meet Dylan. Love Going Behind the Post?

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It also gives you a consistent audience. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Buffer Social

NOVEMBER 20, 2018

The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. Building a successful multi-channel marketing campaign.

Hashtag 100

Hashtag Campaign Brands Retail 100

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Their team is also extremely engaged on social.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Let’s check out the companies leveraging UGC. GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Take this example from Pepsi.

SMS 166

SMS Campaign Mobile Marketing 166

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can identify these competitors by speaking to your sales team or leaning into customer feedback.

Analysis 94

Analysis Report Examples Tools 94

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Reward your customers’ loyalty.

Instagram 119

Instagram How To Loyalty Discount 119

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Too busy to read? Just click the play button below to listen to this post.

Communities 95

Communities Company Social Media Case Study 95

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year.

B2B 69

B2B Campaign Statistics Data 69

Convince & Convert

DECEMBER 2, 2014

This is a given, but so many sales teams fail to realize consumers’ visceral reaction is to avoid pain and approach pleasure. This statistic proves that, regardless of the varying opinions out there, consumers are receptive to email marketing campaigns. Statistics Show That Marketing Messages Affect Buying Behavior.

Discount 159

Discount Statistics Company Price 159

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year.

B2B 62

B2B Campaign Statistics Data 62

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Might as well make it as easy as possible for your team to stick to their editorial calendar. The rumors are true.). Step 5: Monitor progress.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

FEBRUARY 18, 2020

Responding to customers has been shown to lead to stronger brand loyalty among customers. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. Campaign hashtags. View this post on Instagram.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. How would you feel if a company sent a sales pitch your way right now?

Strategy 143

Strategy Metrics Hubspot Retail 143

Socialmedia.biz

NOVEMBER 15, 2020

Using a small budget, a company can target as many potential customers as possible. Keo Marketing has a team of experts who manage your company’s growth hacking strategy, ensuring it gains the maximum advantage. . There is no one-size-fits-all approach to growth hacking, but most companies follow the AARRR framework.

B2B 107

B2B Affiliate marketing Case Study Discount 107